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80901 저널기사 The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility 미리보기
Esch, F.-R.; Schmitt, B. H.; Redler, J.; Langner, T. Association for Consumer Research 2007
80902 저널기사 The Brand and Its Image Re-visited 미리보기
Jeremy Bullmore (Chairman) World advertising research center
80903 저널기사 The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice 미리보기
Esbjerg, L.; Bech-Larsen, T. Elsevier Science B.V., Amsterdam. 2009
80904 저널기사 The brand attitude formation process of emotional and informational ads 미리보기
Yoo, C.; MacInnis, D. Elsevier Science B.V., Amsterdam. 2005
80905 저널기사 The Brand Builder Bjarke Ingels's architecture for a disrupted future 미리보기
Chayka, Kyle The Republic Pub. Co 2018
80906 저널기사 The Brand Communication Effects of Using a Headline to Prompt the Key Benefit in Ads with Pictorial Metaphors 미리보기
Bergkvist, L.; Eiderback, D.; Palombo, M. M.E. Sharpe 2012
80907 저널기사 The Brand Dislike Construct: Scale Development and Application to Actual Brands 미리보기
Dalli, D.; Grappi, S.; Romani, S.; Gistri, G. Association for Consumer Research 2007
80908 저널기사 The Brand Extension Evaluation Process: Insights from the Continuum Model of Impression Formation. 미리보기
Monga, Ashwani Association for Consumer Research 2002
80909 저널기사 The Br and I analogues of ReCl(H2)(PMePh2)4; crystal structures of ReBr(H2)(PMePh2)4 and the (ReO2(Py)4)+ cation; possible solution state evidence of Re-H.H.N(Py) interactions as evident in T1 measurements/ 미리보기
Luck, Rudy L Pergamon Press 2001
80910 저널기사 The branding challenges of Asian manufacturing firms 미리보기
Birnik, A.; Birnik, A. K.; Sheth, J. Elsevier Science B.V., Amsterdam. 2010
80911 저널기사 The Branding of Next-Generation Products 미리보기
Bertini, M.; Gourville, J.T.; Ofek, E. Association for Consumer Research 2008
80912 저널기사 The Brand in the Boardroom: How Ogilvy & Mather Reinvented The Marketing Principles of Brand Valuation 미리보기
Joanna Seddon World Advertising Research Center Ltd. 2015
80913 저널기사 THE BRAND KEEPERS: Archivists at companies like Coke, Wells Fargo advocate for marketers--and for themselves 미리보기
Zmuda, Natalie Crain Communications 2014
80914 저널기사 The brand leadership: Scale development and validation 미리보기
Chang, Y.; Ko, Y. J. Henry Stewart Publications 2014
80915 저널기사 The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands 미리보기
Bang Nguyen ; Yuksel Ekinci ; Lyndon Simkin ; T.C. Melewar NTC Publications Ltd 2015
80916 저널기사 The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand 미리보기
Heidi Hansen ; Astrid Jensen ; Cindie Maagaard Henry Stewart Publications 2022
80917 저널기사 The brand meaning cjpn-creatijpnn prjpncess jpnn Facebjpnjpnk 미리보기
Benjamin Rjpnsenthal;Eliane Pereira Zamith Britjpn Emerald Group Publishing Limited
80918 저널기사 The brand meaning co-creation process on Facebook 미리보기
Benjamin Rosenthal;Eliane Pereira Zamith Brito Emerald Group Publishing Limited
80919 저널기사 The Brand Name Development Process 미리보기
David Shipley ; Graham J. Hooky ; Simon Wallace World advertising research center
80920 저널기사 The Brand Named You 미리보기
Breitbarth, W. American Society for Quality Control 2012
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