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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Can Consumer Misbehavior be Controlled? A Critical Analysis of Two Major Control Techniques 미리보기
Fullerton, R. A. ASSOCIATION FOR CONSUMER RESEARCH 1997
2 저널기사 Causes and Processes Underlying Reference Effects in Consumer Choice 미리보기
Dhar, R. Association for Consumer Research 1997
3 저널기사 Children as Decision Makers 미리보기
Corfman, K. ASSOCIATION FOR CONSUMER RESEARCH 1997
4 저널기사 Cognitive Appraisals, Consumer Emotions, and Consumer Response 미리보기
Kumar, A. ASSOCIATION FOR CONSUMER RESEARCH 1997
5 저널기사 Community and Canon: A Foundation for a Mature Interpretive Research 미리보기
Larsen, V. ASSOCIATION FOR CONSUMER RESEARCH 1997
6 저널기사 Concept Mapping in Marketing: A Research Tool for Uncovering Consumers' Knowledge Structure Associations 미리보기
Joiner, C. Association for Consumer Research 1997
7 저널기사 Conceptual Issues in the Study of Innovation Adoption Behavior 미리보기
Nabih, M. I. ASSOCIATION FOR CONSUMER RESEARCH 1997
8 저널기사 Considering Social Marketing from the Perspective of Several Consumer Research Paradigms 미리보기
Rothschild, M. L.;Andreasen, A. Association for Consumer Research 1997
9 저널기사 Constellations, Configurations and Consumption: Exploring Patterns of Consumer Behaviour Amongst U. K. Shoppers 미리보기
Hogg, M. K. ASSOCIATION FOR CONSUMER RESEARCH 1997
10 저널기사 Consumer Attributions of Product Failure to Channel Members and Self: The Impacts of Situational Cues 미리보기
Su, W.;Tippins, M. J. Association for Consumer Research 1997
11 저널기사 Consumer Behavior and Public Health 미리보기
Cox, A. D. ASSOCIATION FOR CONSUMER RESEARCH 1997
12 저널기사 Consumer Behavior and the Wayward Mind: The Influence of Mania and Depression on Consumption 미리보기
Hirschman, E. C.;Stern, B. B. Association for Consumer Research 1997
13 저널기사 Consumer Behavior, Avoidance, and Coping with Negative Emotion 미리보기
Luce, M. F. ASSOCIATION FOR CONSUMER RESEARCH 1997
14 저널기사 Consumer Constructions of Gender 미리보기
Schroeder, J. E. Association for Consumer Research 1997
15 저널기사 Consumer Decisions on Discretionary Time: A Sociocognitive Perspective 미리보기
Cotte, J.;Ratneshwar, S. Association for Consumer Research 1997
16 저널기사 Consumer Desire in Three Cultures: Results from Projective Research 미리보기
Belk, R. W. ASSOCIATION FOR CONSUMER RESEARCH 1997
17 저널기사 Consumer Emotion Space: An Investigation of Semantic Space and Context Effects in Self-Reported Emotion Elicitation 미리보기
Buck, R. ASSOCIATION FOR CONSUMER RESEARCH 1997
18 저널기사 Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity 미리보기
Witkowski, T. H. Association for Consumer Research 1997
19 저널기사 Consumer Experience and Consideration Sets for Brands and Product Categories 미리보기
Johnson, M. D. ASSOCIATION FOR CONSUMER RESEARCH 1997
20 저널기사 Consumer Knowledge Structures: Networks and Frames 미리보기
Lawson, R. Association for Consumer Research 1997
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