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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements 미리보기
Valette-Florence, P. ELSEVIER SCIENCE PUBLISHING CO INC 1998
2 저널기사 A Conceptual Model and Study of Cross-Cultural Business Relationships 미리보기
Williams, J. D. ELSEVIER SCIENCE PUBLISHING CO INC 1998
3 저널기사 Career Research Productivity Patterns of Marketing Academicians 미리보기
Powers, T. L. ELSEVIER SCIENCE PUBLISHING CO INC 1998
4 저널기사 Commercializing Nascent Technology: The Case of Laser Diodes at Sony 미리보기
Wood, S. C. ELSEVIER SCIENCE PUBLISHING CO INC 1998
5 저널기사 Conflict between Engineers and Marketers: The Engineer's Perspective 미리보기
Shaw, V. ELSEVIER SCIENCE PUBLISHING CO INC 1998
6 저널기사 Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies 미리보기
Lassar, W. M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
7 저널기사 Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing 미리보기
Cook, D. L. ELSEVIER SCIENCE PUBLISHING CO INC 1998
8 저널기사 Consumer Decision Making and Altered States of Consciousness: A Study of Dualities 미리보기
McDonald, W. J. ELSEVIER SCIENCE PUBLISHING CO INC 1998
9 저널기사 Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States 미리보기
Witkowski, T. H. ELSEVIER SCIENCE PUBLISHING CO INC 1998
10 저널기사 Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys 미리보기
Fox, C. M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
11 저널기사 Creative Action as a Dynamic Strategy: Using Imagination to Improve Strategic Solutions in Unstable Environments 미리보기
Ogilvie, D. ELSEVIER SCIENCE PUBLISHING CO INC 1998
12 저널기사 Critical Development Activities for Really New versus Incremental Products 미리보기
Michael Song, X. ELSEVIER SCIENCE PUBLISHING CO INC 1998
13 저널기사 Cross-Cultural Management Philosophies 미리보기
Bendixen, M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
14 저널기사 Cross-Cultural Similarities and Differences in Shopping for Food 미리보기
Brunsoe, K. ELSEVIER SCIENCE PUBLISHING CO INC 1998
15 저널기사 Cross-National Diffusion Research: What Do We Know and How Certain Are We? 미리보기
Kumar, V. ELSEVIER SCIENCE PUBLISHING CO INC 1998
16 저널기사 Cultural Differences between Mandarin-Speaking Tourists and Australian Hosts and Their Impact on Cross-Cultural Tourist-Host Interaction 미리보기
Reisinger, Y. ELSEVIER SCIENCE PUBLISHING CO INC 1998
17 저널기사 Cybermediaries in Electronic Marketspace: Toward Theory Building 미리보기
Sarkar, M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
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