| 1 |
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Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
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Chatterjee, P.
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Association for Consumer Research
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2005
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| 2 |
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Children and Their Brand Relationships
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Robinson, P.; Kates, S. M.
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Association for Consumer Research
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2005
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| 3 |
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Children's Responses Toward Gender Role Stereotyped Advertisement
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Bakir, A.; Rose, G. M.; Blodgett, J. G.
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Association for Consumer Research
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2005
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| 4 |
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Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation
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Guo, F. Y.
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Association for Consumer Research
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2005
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| 5 |
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Choice Without Preference
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Simonson, I.
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Association for Consumer Research
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2005
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| 6 |
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Choosing to Consume Later: Determinants of Future-Biased Choice
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Shu, S.
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Association for Consumer Research
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2005
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| 7 |
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Cognitive Mechanisms That Underlie Reference Price Effects
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Thomas, M.
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Association for Consumer Research
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2005
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| 8 |
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Comparison Process and Consequences of Price Fairness Perceptions
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Xia, L.; Monroe, K. B.
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Association for Consumer Research
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2005
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| 9 |
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Compensatory Consumption and Narrative Identity Theory
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Woodruffe-Burton, H.; Elliott, R.
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Association for Consumer Research
|
2005
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| 10 |
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Competition and Attachment in On-line Auctions
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Heyman, J. E.; Orhun, Y.; Ariely, D.
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Association for Consumer Research
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2005
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| 11 |
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Competition and Cooperation in Joint Purchase Decision
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Fisher, R. J.; Gregoire, Y.
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Association for Consumer Research
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2005
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| 12 |
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Concepts, Concept Development, and Consumer Research
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Branch, J. D.
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Association for Consumer Research
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2005
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| 13 |
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Conditional Coupons: Preference Uncertainty and Spending Goals
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Lee, L.; Ariely, D.
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Association for Consumer Research
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2005
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| 14 |
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Consumer Activism: Boycotts, Brands and Marketing Communications
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Smith, N. C.
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Association for Consumer Research
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2005
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| 15 |
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Consumer Categorization and Evaluation of Ambiguous Products
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Rajagopal, P.; Burnkrant, R. E.
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Association for Consumer Research
|
2005
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| 16 |
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Consumer Fantasies: A Phenomenological View
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Leonard, H. A.
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Association for Consumer Research
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2005
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| 17 |
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Consumer Perception of Salesperson Influence Strategies: An Examination of the Influence of Consumer Goals
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Mallalieu, L.
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Association for Consumer Research
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2005
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| 18 |
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Consumer Racism and Its Effects on Attitude
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Ouellet, J.-F.
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Association for Consumer Research
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2005
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| 19 |
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Consumers' Demographic Characteristics, Cognitive Ages, and Innovativeness
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Wei, S.-C.
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Association for Consumer Research
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2005
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| 20 |
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Consumers' Evaluation of Time
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Erickson, L.-M.; Janakiraman, N.
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Association for Consumer Research
|
2005
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