| 1 |
|
Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets
|
Mundt, K.; Dawes, J.; Sharp, B.
|
Grayson Associates
|
2006
|
|
|
|
| 2 |
|
Children and media in China: an urban-rural comparison study
|
Chan, K.; McNeal, J. U.
|
Grayson Associates
|
2006
|
|
|
|
| 3 |
|
China's changing culture: rural and urban consumers' favorite things
|
Piron, F.
|
Grayson Associates
|
2006
|
|
|
|
| 4 |
|
Christmas gift giving involvement
|
Clarke, P.
|
Grayson Associates
|
2006
|
|
|
|
| 5 |
|
Consumer innovativeness and perceived risk: implications for high technology product adoption
|
Hirunyawipada, T.; Paswan, A. K.
|
Grayson Associates
|
2006
|
|
|
|
| 6 |
|
Consumer perceptions of product packaging
|
Ampuero, O.; Vila, N.
|
Grayson Associates
|
2006
|
|
|
|
| 7 |
|
Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks
|
Chan, K.
|
Grayson Associates
|
2006
|
|
|
|
| 8 |
|
Customer loyalty programs: are they fair to consumers?
|
Lacey, R.; Sneath, J. Z.
|
Grayson Associates
|
2006
|
|
|
|
| 9 |
|
Customer satisfaction and loyalty in a digital environment: an empirical test
|
Donio', J.; Massari, P.; Passiante, G.
|
Grayson Associates
|
2006
|
|
|
|
| 10 |
|
The company-cause-customer fit decision in cause-related marketing
|
Gupta, S.; Pirsch, J.
|
Grayson Associates
|
2006
|
|
|
|