| 1 |
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A content analysis study of the use of celebrity endorsers in magazine advertising
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Belch, G.E.; Belch, M.A.
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World advertising research center
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2013
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| 2 |
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A content analysis study of the use of celebrity endorsers in magazine advertising
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Belch, George E.; A. Belch, Michael
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World advertising research center
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2013
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| 3 |
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Can advertising influence the results of hedonic tests for food products?
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Dianoux, C.; Petrovici, D.; Minondo, A.-L.
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World advertising research center
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2013
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| 4 |
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Can sex sell bread?
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Chang, Chun-Tuan; Tseng, Chien-Hun
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World advertising research center
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2013
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| 5 |
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Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking
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Chang, C.-T.; Tseng, C.-H.
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World advertising research center
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2013
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| 6 |
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Communication using celebrities in the non-profit sector: determinants of its effectiveness
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del Mar Garcia de los Salmones, M.; Dominguez, R.; Herrero, A.
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World advertising research center
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2013
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| 7 |
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Constitutive marketing: towards understanding brand community formation
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Kilambi, A.; Laroche, M.; Richard, M.-O.
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World advertising research center
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2013
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| 8 |
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Creativity and Advertising
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O’Donohoe, Stephanie
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World advertising research center
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2013
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