| 1 |
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Cause Marketing Effectiveness and the Moderating Role of Price Discounts
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Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko
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American Marketing Association
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2014
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| 2 |
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Comments on Ralph Day's JMR Editorship-1969 to 1972
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Aaker, D.
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American Marketing Association]
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2014
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| 3 |
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Comparing the Effect of Store Remodeling on New and Existing Customers
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Dagger, T.S.; Danaher, P.J.
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American Marketing Association
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2014
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| 4 |
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Competently Ordinary: New Middle Class Consumers in the Emerging Markets
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Kravets, O.; Sandikci, O.
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American Marketing Association
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2014
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| 5 |
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Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
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Ma, Z.; Yang, Z.; Mourali, M.
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American Marketing Association
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2014
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| 6 |
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Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
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Jerath, K.; Ma, L.; Park, Y.-H.
|
American Marketing Association]
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2014
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| 7 |
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Consumer Research at the Federal Trade Commission from 1978 to 1980
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Bernhardt, K.L.
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American Marketing Association
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2014
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| 8 |
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Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993
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Andrews, J.C.
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American Marketing Association
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2014
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| 9 |
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Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
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Andrews, J.C.; Lin, C.-T.J.; Levy, A.S.; Lo, S.
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American Marketing Association
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2014
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| 10 |
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Consumer Well-Being: Effects of Subgoal Failures and Goal Importance
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Devezer, B.; Sprott, D.E.; Spangenberg, E.R.; Czellar, S.
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American Marketing Association
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2014
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| 11 |
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Contingent Match Incentives Increase Donations
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Anik, L.; Norton, M.I.; Ariely, D.
|
American Marketing Association]
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2014
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| 12 |
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Contributions by Federal Trade Commission Economists to Consumer Protection: Research, Policy, and Law Enforcement
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Pappalardo, J.K.
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American Marketing Association
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2014
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| 13 |
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Copy Alert: A Method and Metric to Detect Visual Copycat Brands
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Satomura, T.; Wedel, M.; Pieters, R.
|
American Marketing Association]
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2014
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| 14 |
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Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
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Korschun, D.; Bhattacharya, C.B.; Swain, S.D.
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American Marketing Association
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2014
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| 15 |
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Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture
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Griffith, D.A.; Yalcinkaya, G.; Rubera, G.
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American Marketing Association
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2014
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| 16 |
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Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
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Schmitz, C.; Lee, Y.-C.; Lilien, G.L.
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American Marketing Association
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2014
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| 17 |
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Cultural Competence and Cultural Compensatory Mechanisms in Binational Households
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Cross, S.N.N.; Gilly, M.C.
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American Marketing Association
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2014
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| 18 |
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Customer Complaints and Recovery Effectiveness: A Customer Base Approach
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Knox, G.; van Oest, R.
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American Marketing Association
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2014
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| 19 |
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Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms
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Chakravarty, A.; Kumar, A.; Grewal, R.
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American Marketing Association
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2014
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| 20 |
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The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption
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Sevilla, J.; Khan, B.E.
|
American Marketing Association]
|
2014
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