| 1 |
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Chinese advertising practitioners’ conceptualisation of gender representation
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Shao, Yun; Desmarais, Fabrice; Kay Weaver, C.
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World advertising research center
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2014
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| 2 |
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Chinese advertising practitioners' conceptualisation of gender representation
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Shao, Y.; Desmarais, F.; Weaver, C.K.
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World advertising research center
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2014
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| 3 |
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Conducting state-of-the-art cross-cultural research
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Taylor, C.R.
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World advertising research center
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2014
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| 4 |
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Congruency of humour and cultural values in print ads
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Laroche, Michel; Vinhal Nepomuceno, Marcelo; Richard, Marie-Odile
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World advertising research center
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2014
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| 5 |
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Congruency of humour and cultural values in print ads: cross-cultural differences among the US, France and China
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Laroche, M.; Nepomuceno, M.V.; Richard, M.-O.
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World advertising research center
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2014
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| 6 |
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Consumer advertising as a signal of employer attractiveness
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Rosengren, Sara; Bondesson, Niklas
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World advertising research center
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2014
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| 7 |
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Consumer advertising as a signal of employer attractiveness
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Rosengren, S.; Bondesson, N.
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World advertising research center
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2014
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| 8 |
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Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising
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Modig, Erik; Dahlén, Micael; Colliander, Jonas
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World advertising research center
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2014
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| 9 |
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Consumer-perceived signals of `creative' versus `efficient' advertising: Investigating the roles of expense and effort
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Modig, E.; Dahlen, M.; Colliander, J.
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World advertising research center
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2014
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| 10 |
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Corporate social responsibility and advertising
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Taylor, Charles R.
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World advertising research center
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2014
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