| 1 |
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A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy
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D Rozario, Denver; Yang, Guang
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American Marketing Association
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2015
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| 2 |
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Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance
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Jin, Liyin; Xu, Qian; Zhang, Ying
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American Marketing Association]
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2015
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| 3 |
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Competitive Vices
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Branco, Fernando; Villas-Boas, J. Miguel
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American Marketing Association]
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2015
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| 4 |
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Consumer Neuroscience: Applications, Challenges, and Possible Solutions
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Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn
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American Marketing Association]
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2015
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| 5 |
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Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
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Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv
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American Marketing Association
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2015
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| 6 |
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Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
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Venugopal, Srinivas; Viswanathan, Madhubalan; Jung, Kiju
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American Marketing Association
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2015
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| 7 |
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Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison
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Hill, Ronald Paul; Rapp, Justine M.; Capella, Michael L.
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American Marketing Association
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2015
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| 8 |
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Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
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Ma, Zhenfeng; Gill, Tripat; Jiang, Ying
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American Marketing Association]
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2015
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| 9 |
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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
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Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian
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American Marketing Association]
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2015
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| 10 |
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Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region
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Kolk, Ans; Lenfant, François
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American Marketing Association
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2015
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| 11 |
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The Challenge of Retaining Customers Acquired with Free Trials
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Datta, Hannes; Foubert, Bram; van Heerde, Harald J.
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American Marketing Association]
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2015
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| 12 |
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The Chief Marketing Officer Matters!
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Germann, Frank; Ebbes, Peter; Grewal, Rajdeep
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American Marketing Association
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2015
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| 13 |
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The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility
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Barrios, Andrés; Blocker, Christopher P.
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American Marketing Association
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2015
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| 14 |
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The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
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Madzharov, A.V.; Block, L.G.; Morrin, M.
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American Marketing Association
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2015
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