| 1 |
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Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories
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VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George
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American Marketing Association
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2016
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| 2 |
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Can Sales Uncertainty Increase Firm Profits?
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Syam, Niladri; Hess, James D.; Yang, Ying
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American Marketing Association]
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2016
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| 3 |
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Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
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Swait, Joffre; Popa, Monica; Wang, Luming
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American Marketing Association]
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2016
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| 4 |
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Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party—Hosted Communities Reduce One's Likelihood of Helping?
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Thompson, Scott A.; Kim, Molan; Smith, Keith Marion
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American Marketing Association]
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2016
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| 5 |
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Competitive Advantage Through Engagement
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Kumar, V.; Pansari, Anita
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American Marketing Association]
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2016
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| 6 |
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Computer Interfaces and the ``Direct-Touch'' Effect: Can iPads Increase the Choice of Hedonic Food?
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Shen, Hao; Zhang, Meng; Krishna, Aradhna
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American Marketing Association]
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2016
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| 7 |
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Consumer Preferences for Annuity Attributes: Beyond Net Present Value
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Shu, Suzanne B.; Zeithammer, Robert; Payne, John W.
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American Marketing Association]
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2016
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| 8 |
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Control over What? Individual Differences in General Versus Eating and Spending Self-Control
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Haws, Kelly L.; Davis, Scott W.; Dholakia, Utpal M.
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American Marketing Association
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2016
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| 9 |
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Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
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Mishra, Saurabh; Modi, Sachin B.
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American Marketing Association
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2016
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| 10 |
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Crafting a JMR Manuscript
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Reinartz, Werner J.
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American Marketing Association]
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2016
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| 11 |
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Creating Enduring Customer Value
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Kumar, V.; Reinartz, Werner
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American Marketing Association
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2016
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| 12 |
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Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
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Hagtvedt, Henrik; Brasel, S. Adam
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American Marketing Association]
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2016
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| 13 |
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Cross-Validation of Customer and Employee Signals and Firm Valuation
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Groening, Christopher; Mittal, Vikas; Zhang, Yan
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American Marketing Association]
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2016
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| 14 |
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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
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Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, Rajendra K.
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American Marketing Association]
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2016
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| 15 |
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Customer Satisfaction and Long-Term Stock Returns
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Sorescu, Alina; Sorescu, Sorin M.
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American Marketing Association
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2016
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| 16 |
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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
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Loureiro, Yuliya Komarova; Bayuk, Julia; Tignor, Stefanie M.; Nenkov, Gergana Y.; Baskentli, Sara; Webb, Dave
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American Marketing Association
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2016
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| 17 |
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The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice
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Bhargave, Rajesh; Mantonakis, Antonia; White, Katherine
|
American Marketing Association]
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2016
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