| 1 |
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Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
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Chang, Chun-Tuan; Chen, Pei-Chi
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World advertising research center
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2017
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| 2 |
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Celebrity trait transference: when brands pick up endorsers' personality traits
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Bergkvist, Lars
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World advertising research center
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2017
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| 3 |
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Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
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Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen
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World advertising research center
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2017
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| 4 |
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Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
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Pergelova, Albena; Angulo-Ruiz, Fernando
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World advertising research center
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2017
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| 5 |
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Comparing children's explicit and implicit understanding of advertising and placement on TV
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Uribe, Rodrigo; Fuentes-García, Alejandra
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World advertising research center
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2017
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| 6 |
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Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets
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Rajabi, Mahdi; Dens, Nathalie; De Pelsmacker, Patrick; Goos, Peter
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World advertising research center
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2017
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| 7 |
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Corrigendum
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unknown
|
World advertising research center
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2017
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| 8 |
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Corrigendum
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unknown
|
World advertising research center
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2017
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| 9 |
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Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity
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Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
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World advertising research center
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2017
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| 10 |
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Creativity identity in Colombia: the advertising creatives’ perspective
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Roca, David; Wilson, Bradley; Barrios, Andres; Muñoz-Sánchez, Omar
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World advertising research center
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2017
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