| 1 |
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A Commentary on ``Transformative Marketing: The Next 20 Years''
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Varadarajan, Rajan
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American Marketing Association
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2018
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| 2 |
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Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
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Vana, Prasad; Lambrecht, Anja; Bertini, Marco
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American Marketing Association]
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2018
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| 3 |
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Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk
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Long, Andrew R.; Fernbach, Philip M.; de Langhe, Bart
|
American Marketing Association]
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2018
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| 4 |
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Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System
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Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; Kashyap, Vishal
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American Marketing Association
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2018
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| 5 |
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Consumer Responses to For-Profit Firms Exercising Religious Freedom in the Marketplace
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Fitzgerald, M. Paula; Donovan, Karen Russo
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American Marketing Association
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2018
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| 6 |
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Consumer Response to Disclosures in Digitally Retouched Advertisements
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Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P.
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American Marketing Association
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2018
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| 7 |
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Converging on a New Theoretical Foundation for Selling
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Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.
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American Marketing Association
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2018
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| 8 |
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Corporate Board Interlocks and New Product Introductions
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Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish
|
American Marketing Association
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2018
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| 9 |
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Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms
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McCarthy, Daniel M.; Fader, Peter S.
|
American Marketing Association]
|
2018
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| 10 |
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Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability
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Scheurenbrand, Klara; Parsons, Elizabeth; Cappellini, Benedetta; Patterson, Anthony
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American Marketing Association
|
2018
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| 11 |
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The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
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Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv
|
American Marketing Association]
|
2018
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