| 1 |
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A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
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Kamleitner, Bernadette; Thürridl, Carina; Martin, Brett A. S.
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American Marketing Association
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2019
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| 2 |
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Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
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Wies, Simone; Hoffmann, Arvid Oskar Ivar; Aspara, Jaakko; Pennings, Joost M. E.
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American Marketing Association
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2019
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| 3 |
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Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
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Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho
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American Marketing Association]
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2019
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| 4 |
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Challenging the Boundaries of Marketing
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Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page; Palmatier, Robert W.
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American Marketing Association
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2019
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| 5 |
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Climb or Jump: Status-Based Seeding in User-Generated Content Networks
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Lanz, Andreas; Goldenberg, Jacob; Shapira, Daniel; Stahl, Florian
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American Marketing Association]
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2019
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| 6 |
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Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
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Chen, Yubo; Wang, Liantao
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American Marketing Association
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2019
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| 7 |
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Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy
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Sundararajan, Arun
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American Marketing Association
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2019
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| 8 |
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Competition of Content Acquisition and Distribution Under Consumer Multipurchase
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Jiang, Baojun; Tian, Lin; Zhou, Bo
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American Marketing Association]
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2019
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| 9 |
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Creating Effective Online Customer Experiences
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Bleier, Alexander; Harmeling, Colleen M.; Palmatier, Robert W.
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American Marketing Association
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2019
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| 10 |
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The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
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Campbell, Colin; Grimm, Pamela E.
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American Marketing Association
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2019
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| 11 |
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The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited
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Amaldoss, Wilfred; He, Chuan
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American Marketing Association]
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2019
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| 12 |
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The Color of Support: The Effect of Sponsor—Team Visual Congruence on Sponsorship Performance
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Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna
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American Marketing Association
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2019
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