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Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation
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Consumer Inferences and Family Branding Strategies: A Demonstration of Category-Based Induction
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Consumer Inferences and Family Branding Strategies: A Demonstration of Category-Based Induction
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Consumer Information Search in a Web-Based Decision Environment: Do Consumers Search More?
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Consumer Knowledge Structures: Networks and Frames
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Consumer Market Orientation: Measurement and Prediction in a Developed and a Transitioning Economy
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Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
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Consumer Motivation: Identifying Factors that Increase Goal Adherence
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Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co
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Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co
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Consumer Neuroscience: Current State of Knowledge and Future Research Directions
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