| 21 |
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CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High
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Lajos, J.; Katona, Z.; Chattopadhyay, A.; Sarvary, M.
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Association for Consumer Research
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2009
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| 22 |
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CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High
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Lajos, J.; Katona, Z.; Chattopadhyay, A.; Sarvary, M.
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Association for Consumer Research
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2009
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Camp as Cultural Capital: Elaboration of a Consumption Taste
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Kates, S. M.
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Association for Consumer Research
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2001
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| 24 |
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Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
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Tarasi, C.; Scott, M.
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Association for Consumer Research
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2006
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| 25 |
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Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
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Tarasi, C.; Scott, M.
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Association for Consumer Research
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2006
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| 26 |
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Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
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Lin, L.; Silk, T.
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Association for Consumer Research
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2012
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| 27 |
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Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
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Raju, S.; Desai, K.K.; Unnava, H.R.; Montgomery, N.
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Association for Consumer Research
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2012
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| 28 |
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Can Brands Make Us Happy? A Research Framework for the Study of Brands and Their Effects on Happiness
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Bettingen, J.-F.; Luedicke, M.K.
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Association for Consumer Research
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2009
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| 29 |
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Can Brands Make Us Happy? A Research Framework for the Study of Brands and Their Effects on Happiness
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Bettingen, J.-F.; Luedicke, M.K.
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Association for Consumer Research
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2009
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| 30 |
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Can Buy Me Love
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Lastovicka, J.L.; Sirianni, N.J.; Kunz, D.
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Association for Consumer Research
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2009
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| 31 |
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Can Buy Me Love
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Lastovicka, J.L.; Sirianni, N.J.; Kunz, D.
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Association for Consumer Research
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2009
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| 32 |
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Can Colors Make Me Happy? The Effect Of Color On Mood: A Meta-Analysis
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Hyodo, J.
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Association for Consumer Research
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2013
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| 33 |
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Can Consumer Misbehavior be Controlled? A Critical Analysis of Two Major Control Techniques
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Fullerton, R. A.
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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| 34 |
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Can Consumers Cope with Visual Rhetorical Figures in Advertising?
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Andrews, S.; Xie, G.-X.
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Association for Consumer Research
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2012
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| 35 |
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Can I Correct My Errors without Knowing?: The Effect of Nonconscious Priming of a Target Attribute on Judgmental Errors
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Lee, K.Y.; Mitchell, A.
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Association for Consumer Research
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2012
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| 36 |
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Can Imitation by Private-Label Brands Benefit Consumers and National Brands? A Processing Fluency Perspective
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Kelting, K.; Duhachek, A.
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Association for Consumer Research
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2013
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| 37 |
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Can I Pay More?: The Moderating Effect of Gender and Self-Esteem Following Consumer Rejection
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Aghakhani, H.; Main, K.; Wan, F.
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Association for Consumer Research
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2013
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| 38 |
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Can Money and Religion Substitute for Each Other?
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Akpinar, E.; Vohs, K.
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Association for Consumer Research
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2012
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| 39 |
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Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
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Choi, W.J.; Winterich, K.P.
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Association for Consumer Research
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2012
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| 40 |
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Cannibal or Commodity Fetish: Body as Material Interaction
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Lai, A.-L.; Dermody, J.
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Association for Consumer Research
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2009
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