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서명 저자 발행처 원문제공시작년 수록
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41 저널기사 Comparative versus noncomparative advertising: A meta-analysis 미리보기
Grewal, Dhruv American Marketing Association 1997
42 저널기사 Comparative Versus Noncomparative Advertising: A Meta-Analysis 미리보기
Grewal, D. AMERICAN MARKETING ASSOCIATION 1997
43 저널기사 Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty 미리보기
Cho, E.K.; Khan, U.; Dhar, R. American Marketing Association] 2013
44 저널기사 Comparing the Effect of Store Remodeling on New and Existing Customers 미리보기
Dagger, T.S.; Danaher, P.J. American Marketing Association 2014
45 저널기사 Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign 미리보기
Danaher, P.J.; Dagger, T.S. American Marketing Association] 2013
46 저널기사 Comparison Neglect in Upgrade Decisions 미리보기
Sela, Aner; LeBoeuf, Robyn A. American Marketing Association] 2017
47 저널기사 Compelled Speech and the Case for Judicial Engagement 미리보기
Sherman, P.M. American Marketing Association 2013
48 저널기사 Competently Ordinary: New Middle Class Consumers in the Emerging Markets 미리보기
Kravets, O.; Sandikci, O. American Marketing Association 2014
49 저널기사 Competition in a Status Goods Market 미리보기
Kuksov, D.; Xie, Y. American Marketing Association] 2012
50 저널기사 Competition of Content Acquisition and Distribution Under Consumer Multipurchase 미리보기
Jiang, Baojun; Tian, Lin; Zhou, Bo American Marketing Association] 2019
51 저널기사 Competitive Advantage Through Engagement 미리보기
Kumar, V.; Pansari, Anita American Marketing Association] 2016
52 저널기사 Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity 미리보기
Kent, R. J. AMERICAN MARKETING ASSOCIATION 1994
53 저널기사 Competitive Marketing Behavior in Industrial Markets 미리보기
Ramaswamy, V. AMERICAN MARKETING ASSOCIATION 1994
54 저널기사 Competitive Strategy in Socially Entrepreneurial Nonprofit Organizations: Innovation and Differentiation 미리보기
Weerawardena, J.; Mort, G.S. American Marketing Association 2012
55 저널기사 Competitive Vices 미리보기
Branco, Fernando; Villas-Boas, J. Miguel American Marketing Association] 2015
56 저널기사 Complexity Effects in Choice Experiment-Based Models 미리보기
Dellaert, G.C.; Donkers, B.; van Soest, A. American Marketing Association] 2012
57 저널기사 Computer Interfaces and the ``Direct-Touch'' Effect: Can iPads Increase the Choice of Hedonic Food? 미리보기
Shen, Hao; Zhang, Meng; Krishna, Aradhna American Marketing Association] 2016
58 저널기사 Concentrate on Success Remaining relevant requires strategic connection with consumers, not over-saturating campaigns 미리보기
Milgrom, J. American Marketing Association 2012
59 저널기사 Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known 미리보기
Orhun, A.Y.; Urminsky, O. American Marketing Association] 2013
60 저널기사 Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation 미리보기
Antia, K.D.; Zheng, X.; Frazier, G.L. American Marketing Association] 2013
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