| 41 |
|
Comparative versus noncomparative advertising: A meta-analysis
|
Grewal, Dhruv
|
American Marketing Association
|
1997
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|
| 42 |
|
Comparative Versus Noncomparative Advertising: A Meta-Analysis
|
Grewal, D.
|
AMERICAN MARKETING ASSOCIATION
|
1997
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|
| 43 |
|
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
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Cho, E.K.; Khan, U.; Dhar, R.
|
American Marketing Association]
|
2013
|
|
|
|
| 44 |
|
Comparing the Effect of Store Remodeling on New and Existing Customers
|
Dagger, T.S.; Danaher, P.J.
|
American Marketing Association
|
2014
|
|
|
|
| 45 |
|
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
|
Danaher, P.J.; Dagger, T.S.
|
American Marketing Association]
|
2013
|
|
|
|
| 46 |
|
Comparison Neglect in Upgrade Decisions
|
Sela, Aner; LeBoeuf, Robyn A.
|
American Marketing Association]
|
2017
|
|
|
|
| 47 |
|
Compelled Speech and the Case for Judicial Engagement
|
Sherman, P.M.
|
American Marketing Association
|
2013
|
|
|
|
| 48 |
|
Competently Ordinary: New Middle Class Consumers in the Emerging Markets
|
Kravets, O.; Sandikci, O.
|
American Marketing Association
|
2014
|
|
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|
| 49 |
|
Competition in a Status Goods Market
|
Kuksov, D.; Xie, Y.
|
American Marketing Association]
|
2012
|
|
|
|
| 50 |
|
Competition of Content Acquisition and Distribution Under Consumer Multipurchase
|
Jiang, Baojun; Tian, Lin; Zhou, Bo
|
American Marketing Association]
|
2019
|
|
|
|
| 51 |
|
Competitive Advantage Through Engagement
|
Kumar, V.; Pansari, Anita
|
American Marketing Association]
|
2016
|
|
|
|
| 52 |
|
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
|
Kent, R. J.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
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|
|
| 53 |
|
Competitive Marketing Behavior in Industrial Markets
|
Ramaswamy, V.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 54 |
|
Competitive Strategy in Socially Entrepreneurial Nonprofit Organizations: Innovation and Differentiation
|
Weerawardena, J.; Mort, G.S.
|
American Marketing Association
|
2012
|
|
|
|
| 55 |
|
Competitive Vices
|
Branco, Fernando; Villas-Boas, J. Miguel
|
American Marketing Association]
|
2015
|
|
|
|
| 56 |
|
Complexity Effects in Choice Experiment-Based Models
|
Dellaert, G.C.; Donkers, B.; van Soest, A.
|
American Marketing Association]
|
2012
|
|
|
|
| 57 |
|
Computer Interfaces and the ``Direct-Touch'' Effect: Can iPads Increase the Choice of Hedonic Food?
|
Shen, Hao; Zhang, Meng; Krishna, Aradhna
|
American Marketing Association]
|
2016
|
|
|
|
| 58 |
|
Concentrate on Success Remaining relevant requires strategic connection with consumers, not over-saturating campaigns
|
Milgrom, J.
|
American Marketing Association
|
2012
|
|
|
|
| 59 |
|
Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known
|
Orhun, A.Y.; Urminsky, O.
|
American Marketing Association]
|
2013
|
|
|
|
| 60 |
|
Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation
|
Antia, K.D.; Zheng, X.; Frazier, G.L.
|
American Marketing Association]
|
2013
|
|
|
|