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1 저널기사 A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products 미리보기
Kamleitner, Bernadette; Thürridl, Carina; Martin, Brett A. S. American Marketing Association 2019
2 저널기사 A Coconstructed World: Adolescent Self-Socialization on the Internet 미리보기
Anderson, L.; McCabe, D.B. American Marketing Association 2013
3 저널기사 A Commentary on ``Transformative Marketing: The Next 20 Years'' 미리보기
Varadarajan, Rajan American Marketing Association 2018
4 저널기사 A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy 미리보기
D Rozario, Denver; Yang, Guang American Marketing Association 2015
5 저널기사 A Critical Spatial Approach to Marketplace Exclusion and Inclusion 미리보기
Saatcioglu, B.; Ozanne, J.L. AMERICAN MARKETING ASSOCIATION 2013
6 저널기사 A Critical Spatial Approach to Marketplace Exclusion and Inclusion 미리보기
Saatcioglu, B.; Ozanne, J.L. American Marketing Association 2013
7 저널기사 A cross-national comparative study of new product development processes: Japan and the United 미리보기
Song, X. Michael American Marketing Association 1997
8 저널기사 A Cross-National Comparative Study of New Product Development Processes: Japan and the United States 미리보기
Song, X. M. AMERICAN MARKETING ASSOCIATION 1997
9 저널기사 Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories 미리보기
VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George American Marketing Association 2016
10 저널기사 Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? 미리보기
Wies, Simone; Hoffmann, Arvid Oskar Ivar; Aspara, Jaakko; Pennings, Joost M. E. American Marketing Association 2019
11 저널기사 Can Automated Group Recommender Systems Help Consumers Make Better Choices? 미리보기
Hennig-Thurau, T.; Marchand, A.; Marx, P. American Marketing Association 2012
12 저널기사 Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes 미리보기
Choi, W.J.; Winterich, K.P. American Marketing Association 2013
13 저널기사 Can More Information be a Bad Thing? Despite the best efforts of researchers, consumer decisions will always have subjective components 미리보기
Duboff, R. American Marketing Association 2012
14 저널기사 Can Offline Stores Drive Online Sales? 미리보기
Wang, Kitty; Goldfarb, Avi American Marketing Association] 2017
15 저널기사 Can Package Size Accelerate Usage Volume? 미리보기
Wansink, B. AMERICAN MARKETING ASSOCIATION 1996
16 저널기사 Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market? 미리보기
D'Souza, G. AMERICAN MARKETING ASSOCIATION 1995
17 저널기사 Can Sales Uncertainty Increase Firm Profits? 미리보기
Syam, Niladri; Hess, James D.; Yang, Ying American Marketing Association] 2016
18 저널기사 Can Small Victories Help Win the War? Evidence from Consumer Debt Management 미리보기
Gal, D.; McShane, B.B. American Marketing Association] 2012
19 저널기사 Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 미리보기
Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho American Marketing Association] 2019
20 저널기사 Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes 미리보기
Swait, Joffre; Popa, Monica; Wang, Luming American Marketing Association] 2016
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