| 21 |
|
Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
|
Vana, Prasad; Lambrecht, Anja; Bertini, Marco
|
American Marketing Association]
|
2018
|
|
|
|
| 22 |
|
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
|
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko
|
American Marketing Association
|
2014
|
|
|
|
| 23 |
|
Challenging the Boundaries of Marketing
|
Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page; Palmatier, Robert W.
|
American Marketing Association
|
2019
|
|
|
|
| 24 |
|
Choice of Cause in Cause-Related Marketing
|
Robinson, S.R.; Irmak, C.; Jayachandran, S.
|
American Marketing Association
|
2012
|
|
|
|
| 25 |
|
Choice Without Awareness: Ethical and Policy Implications of Defaults
|
Smith, N.C.; Goldstein, D.G.; Johnson, E.J.
|
American Marketing Association
|
2013
|
|
|
|
| 26 |
|
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk
|
Long, Andrew R.; Fernbach, Philip M.; de Langhe, Bart
|
American Marketing Association]
|
2018
|
|
|
|
| 27 |
|
Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
|
Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van Kerckhove, Anneleen
|
American Marketing Association]
|
2017
|
|
|
|
| 28 |
|
Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance
|
Jin, Liyin; Xu, Qian; Zhang, Ying
|
American Marketing Association]
|
2015
|
|
|
|
| 29 |
|
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
|
Lanz, Andreas; Goldenberg, Jacob; Shapira, Daniel; Stahl, Florian
|
American Marketing Association]
|
2019
|
|
|
|
| 30 |
|
Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry
|
Vroegrijk, M.; Gijsbrechts, E.; Campo, K.
|
American Marketing Association]
|
2013
|
|
|
|
| 31 |
|
Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System
|
Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; Kashyap, Vishal
|
American Marketing Association
|
2018
|
|
|
|
| 32 |
|
Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
|
Mohr, J. J
|
American Marketing Association
|
1980
|
|
|
|
| 33 |
|
Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
|
Mohr, J. J.
|
AMERICAN MARKETING ASSOCIATION
|
1996
|
|
|
|
| 34 |
|
Collectible Toys as Marketing Tools: Understanding Preschool Children's Responses to Foods Paired with Premiums
|
McAlister, A.R.; Cornwell, T.B.
|
American Marketing Association
|
2013
|
|
|
|
| 35 |
|
Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
|
Chen, Yubo; Wang, Liantao
|
American Marketing Association
|
2019
|
|
|
|
| 36 |
|
Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy
|
Sundararajan, Arun
|
American Marketing Association
|
2019
|
|
|
|
| 37 |
|
Comments on Ralph Day's JMR Editorship-1969 to 1972
|
Aaker, D.
|
American Marketing Association]
|
2014
|
|
|
|
| 38 |
|
Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party—Hosted Communities Reduce One's Likelihood of Helping?
|
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion
|
American Marketing Association]
|
2016
|
|
|
|
| 39 |
|
Company Advertising With a Social Dimension: The Role of Noneconomic Criteria
|
Drumwright, M. E
|
American Marketing Association
|
1980
|
|
|
|
| 40 |
|
Comparative Price and the Design of Effective Product Communications
|
Allard, Thomas; Griffin, Dale
|
American Marketing Association
|
2017
|
|
|
|
기사
(146)
