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61 저널기사 Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality 미리보기
Varman, R.; Skalen, P.; Belk, R.W. American Marketing Association 2012
62 저널기사 Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives 미리보기
Ma, Z.; Yang, Z.; Mourali, M. American Marketing Association 2014
63 저널기사 Consumer Behavior in ``Equilibrium'': How Experiencing Physical Balance Increases Compromise Choice 미리보기
Larson, J.S.; Billeter, D.M. American Marketing Association] 2013
64 저널기사 Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity 미리보기
Jerath, K.; Ma, L.; Park, Y.-H. American Marketing Association] 2014
65 저널기사 Consumer Evaluations of Sale Prices: Role of the Subtraction Principle 미리보기
Biswas, A.; Bhowmick, S.; Guha, A.; Grewal, D. American Marketing Association 2013
66 저널기사 Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion? 미리보기
Thompson, D.V.; Malaviya, P. American Marketing Association 2013
67 저널기사 Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions 미리보기
Soll, J.B.; Keeney, R.L.; Larrick, R.P. AMERICAN MARKETING ASSOCIATION 2013
68 저널기사 Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions 미리보기
Soll, J.B.; Keeney, R.L.; Larrick, R.P. American Marketing Association 2013
69 저널기사 Consumer Neuroscience: Applications, Challenges, and Possible Solutions 미리보기
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn American Marketing Association] 2015
70 저널기사 Consumer Participation in Coproduction: ``I Made It Myself'' Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product 미리보기
Troye, S.V.; Supphellen, M. American Marketing Association 2012
71 저널기사 Consumer Preferences for Annuity Attributes: Beyond Net Present Value 미리보기
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. American Marketing Association] 2016
72 저널기사 Consumer Research at the Federal Trade Commission from 1978 to 1980 미리보기
Bernhardt, K.L. American Marketing Association 2014
73 저널기사 Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993 미리보기
Andrews, J.C. American Marketing Association 2014
74 저널기사 Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling 미리보기
Andrews, J.C.; Lin, C.-T.J.; Levy, A.S.; Lo, S. American Marketing Association 2014
75 저널기사 Consumer Responses to For-Profit Firms Exercising Religious Freedom in the Marketplace 미리보기
Fitzgerald, M. Paula; Donovan, Karen Russo American Marketing Association 2018
76 저널기사 Consumer Response to Disclosures in Digitally Retouched Advertisements 미리보기
Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P. American Marketing Association 2018
77 저널기사 Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context 미리보기
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv American Marketing Association 2015
78 저널기사 Consumer Trade-Offs and the Evaluation of Services 미리보기
Ostrom, A. AMERICAN MARKETING ASSOCIATION 1995
79 저널기사 Consumer Well-Being: Effects of Subgoal Failures and Goal Importance 미리보기
Devezer, B.; Sprott, D.E.; Spangenberg, E.R.; Czellar, S. American Marketing Association 2014
80 저널기사 Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration 미리보기
Pearson, Y.E.; Liu-Thompkins, Y. American Marketing Association 2012
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