| 81 |
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Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
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Szymanowski, M.; Gijsbrechts, E.
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American Marketing Association]
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2012
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| 82 |
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Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
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Venugopal, Srinivas; Viswanathan, Madhubalan; Jung, Kiju
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American Marketing Association
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2015
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| 83 |
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Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison
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Hill, Ronald Paul; Rapp, Justine M.; Capella, Michael L.
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American Marketing Association
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2015
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| 84 |
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Contextual and Temporal Components of Reference Price
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Rajendran, K. N.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 85 |
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Contingent Match Incentives Increase Donations
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Anik, L.; Norton, M.I.; Ariely, D.
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American Marketing Association]
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2014
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| 86 |
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Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
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Kashyap, V.; Antia, K.D.; Frazier, G.L.
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American Marketing Association]
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2012
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| 87 |
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Contributions by Federal Trade Commission Economists to Consumer Protection: Research, Policy, and Law Enforcement
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Pappalardo, J.K.
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American Marketing Association
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2014
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| 88 |
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Control over What? Individual Differences in General Versus Eating and Spending Self-Control
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Haws, Kelly L.; Davis, Scott W.; Dholakia, Utpal M.
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American Marketing Association
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2016
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| 89 |
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Converging on a New Theoretical Foundation for Selling
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Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.
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American Marketing Association
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2018
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| 90 |
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Copy Alert: A Method and Metric to Detect Visual Copycat Brands
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Satomura, T.; Wedel, M.; Pieters, R.
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American Marketing Association]
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2014
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| 91 |
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Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
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Ma, Zhenfeng; Gill, Tripat; Jiang, Ying
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American Marketing Association]
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2015
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| 92 |
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Corporate Board Interlocks and New Product Introductions
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Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish
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American Marketing Association
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2018
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| 93 |
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Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
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Mishra, Saurabh; Modi, Sachin B.
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American Marketing Association
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2016
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| 94 |
|
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
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Korschun, D.; Bhattacharya, C.B.; Swain, S.D.
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American Marketing Association
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2014
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| 95 |
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Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
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Homburg, C.; Stierl, M.; Bornemann, T.
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American Marketing Association
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2013
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| 96 |
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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
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Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian
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American Marketing Association]
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2015
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| 97 |
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Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture
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Griffith, D.A.; Yalcinkaya, G.; Rubera, G.
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American Marketing Association
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2014
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| 98 |
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Crafting a JMR Manuscript
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Reinartz, Werner J.
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American Marketing Association]
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2016
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| 99 |
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Creating Effective Online Customer Experiences
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Bleier, Alexander; Harmeling, Colleen M.; Palmatier, Robert W.
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American Marketing Association
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2019
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| 100 |
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Creating Enduring Customer Value
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Kumar, V.; Reinartz, Werner
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American Marketing Association
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2016
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