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121 저널기사 Customer Satisfaction and Long-Term Stock Returns 미리보기
Sorescu, Alina; Sorescu, Sorin M. American Marketing Association 2016
122 저널기사 Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 미리보기
Anderson, E. W. AMERICAN MARKETING ASSOCIATION 1994
123 저널기사 Customer Switching Behavior in Service Industries: An Exploratory Study 미리보기
Keaveney, S. M. AMERICAN MARKETING ASSOCIATION 1995
124 저널기사 Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication 미리보기
Homburg, C.; Klarmann, M.; Staritz, S. American Marketing Association 2012
125 저널기사 Cyberspace: The marketing frontier 미리보기
Bruner II, Gordon C American Marketing Association 1997
126 저널기사 Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability 미리보기
Scheurenbrand, Klara; Parsons, Elizabeth; Cappellini, Benedetta; Patterson, Anthony American Marketing Association 2018
127 저널기사 The Capabilities of Market-Driven Organizations 미리보기
Day, G. S. AMERICAN MARKETING ASSOCIATION 1994
128 저널기사 The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being 미리보기
Loureiro, Yuliya Komarova; Bayuk, Julia; Tignor, Stefanie M.; Nenkov, Gergana Y.; Baskentli, Sara; Webb, Dave American Marketing Association 2016
129 저널기사 The Challenge of Retaining Customers Acquired with Free Trials 미리보기
Datta, Hannes; Foubert, Bram; van Heerde, Harald J. American Marketing Association] 2015
130 저널기사 The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs 미리보기
Campbell, Colin; Grimm, Pamela E. American Marketing Association 2019
131 저널기사 The Charity Beauty Premium: Satisfying Donors' ``Want'' Versus ``Should'' Desires 미리보기
Cryder, Cynthia; Botti, Simona; Simonyan, Yvetta American Marketing Association] 2017
132 저널기사 The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited 미리보기
Amaldoss, Wilfred; He, Chuan American Marketing Association] 2019
133 저널기사 The Chief Marketing Officer Matters! 미리보기
Germann, Frank; Ebbes, Peter; Grewal, Rajdeep American Marketing Association 2015
134 저널기사 The Chill of the Moment: Emotions and Proenvironmental Behavior 미리보기
Schwartz, Daniel; Loewenstein, George American Marketing Association 2017
135 저널기사 The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings 미리보기
Van der Maelen, Sara; Breugelmans, Els; Cleeren, Kathleen American Marketing Association 2017
136 저널기사 The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases 미리보기
Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv American Marketing Association] 2018
137 저널기사 The CMO and the Future of Marketing 미리보기
Day, G.S.; Malcolm, R. American Marketing Association 2012
138 저널기사 The Color of Support: The Effect of Sponsor—Team Visual Congruence on Sponsorship Performance 미리보기
Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna American Marketing Association 2019
139 저널기사 The Commitment-Trust Theory of Relationship Marketing 미리보기
Morgan, R. M. AMERICAN MARKETING ASSOCIATION 1994
140 저널기사 The company and the product: Corporate associations and consumer product responses 미리보기
Brown, Tom J American Marketing Association 1997
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