| 21 |
|
Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
|
Marta, J. K.; Singhapakdi, A.
|
Corporate Press
|
2005
|
|
|
|
| 22 |
|
Comparing US and European perspectives on B2B repair service quality for mission-critical equipment
|
Peterson, M.; Gregory, G.; Munch, J. M.
|
Corporate Press
|
2005
|
|
|
|
| 23 |
|
Conducting international marketing research in the twenty-first century
|
Craig, C. S.
|
Corporate Press
|
2001
|
|
|
|
| 24 |
|
Congruence of domestic and export marketing strategies: An empirical investigation of its performance implications/
|
Stewart, David a
|
Corporate Press
|
2000
|
|
|
|
| 25 |
|
Consumer animosity: a literature review and a reconsideration of its measurement
|
Riefler, P.; Diamantopoulos, A.
|
Corporate Press
|
2007
|
|
|
|
| 26 |
|
Consumer attitude toward gray market goods
|
Huang, J. H.; Lee, B. C.; Ho, S. H.
|
Corporate Press
|
2004
|
|
|
|
| 27 |
|
Consumer ethnocentrism: an integrative review of its antecedents and consequences
|
Shankarmahesh, M. N.
|
Corporate Press
|
2006
|
|
|
|
| 28 |
|
Consumer ethnocentrism in the German market
|
Evanschitzky, H.; Wangenheim, F. v.; Woisetschlager, D.; Blut, M.
|
Corporate Press
|
2008
|
|
|
|
| 29 |
|
Consumer patronage of ethnic portals/
|
Dou, W
|
Corporate Press
|
2003
|
|
|
|
| 30 |
|
Consumer preferences for the marketing of ethically labelled coffee
|
Pelsmacker, P. D.; Janssens, W.; Sterckx, E.; Mielants, C.
|
Corporate Press
|
2005
|
|
|
|
| 31 |
|
Consumers' need for uniqueness: short-form scale development and cross-cultural validation
|
Ruvio, A.; Shoham, A.; Brencic, M. M.
|
Corporate Press
|
2008
|
|
|
|
| 32 |
|
Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
|
Essoussi, L. H.; Merunka, D.
|
Corporate Press
|
2007
|
|
|
|
| 33 |
|
Consumers' response to offensive advertising: a cross cultural study
|
Chan, K.; Li, L.; Diehl, S.; Terlutter, R.
|
Corporate Press
|
2007
|
|
|
|
| 34 |
|
Country classification and the cultural dimension: a review and evaluation
|
Vanderstraeten, J.; Matthyssens, P.
|
Corporate Press
|
2008
|
|
|
|
| 35 |
|
Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement
|
Josiassen, A.; Lukas, B. A.; Whitwell, G. J.
|
Corporate Press
|
2008
|
|
|
|
| 36 |
|
Country segmentation based on objective quality-of-life measures
|
Peterson, M.
|
Corporate Press
|
2000
|
|
|
|
| 37 |
|
Cracking export markets with genetically modified crops: What is the entry mode strategy?
|
Isaac, G. E.; Perdikis, N.; Kerr, W. A.
|
Corporate Press
|
2004
|
|
|
|
| 38 |
|
Cross-cultural advertising research: where we have been and where we need to go
|
Okazaki, S.; Mueller, B.
|
Corporate Press
|
2007
|
|
|
|
| 39 |
|
Cross-cultural differences in survey response patterns
|
Dolnicar, S.; Gr©øn, B.
|
Corporate Press
|
2007
|
|
|
|
| 40 |
|
Cross-cultural examination of the relationships among firm reputation, e-satisfaction, e-trust, and e-loyalty
|
Jin, B.; Park, J. Y.; Kim, J.
|
Corporate Press
|
2008
|
|
|
|