| 61 |
|
Coordinating Sales and Marketing in Consumer Goods Firms
|
Cespedes, F. V.
|
GRAYSON ASSOCIATES
|
1993
|
|
|
|
| 62 |
|
Creating Diderot unities - quest for possible selves?
|
Davis, T.; Gregory, G.
|
Grayson Associates
|
2003
|
|
|
|
| 63 |
|
Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity
|
Sasser, S. L.
|
Grayson Associates
|
2008
|
|
|
|
| 64 |
|
Creative women in advertising agencies: why so few "babes in boyland"?
|
Broyles, S. J.; Grow, J. M.
|
Grayson Associates
|
2008
|
|
|
|
| 65 |
|
Credit card consumers: college students' knowledge and attitude
|
Warwick, J.
|
Grayson Associates
|
2000
|
|
|
|
| 66 |
|
Cross-cultural consumer values, needs and purchase behavior
|
Kim, J.-O.; Forsythe, S.; Gu, Q.; Moon, S. J.
|
Grayson Associates
|
2002
|
|
|
|
| 67 |
|
Crossing the bridge to poverty, with low-cost cars
|
waeyenberg, S. V.; Hens, L.
|
Grayson Associates
|
2008
|
|
|
|
| 68 |
|
Customer loyalty and customer loyalty programs
|
Uncles, M. D.; Dowling, G. R.; Hammond, K.
|
Grayson Associates
|
2003
|
|
|
|
| 69 |
|
Customer loyalty and customer loyalty programs/
|
Uncles, M. D
|
Grayson Associates
|
2003
|
|
|
|
| 70 |
|
Customer loyalty programs: are they fair to consumers?
|
Lacey, R.; Sneath, J. Z.
|
Grayson Associates
|
2006
|
|
|
|
| 71 |
|
Customer satisfaction and loyalty in a digital environment: an empirical test
|
Donio', J.; Massari, P.; Passiante, G.
|
Grayson Associates
|
2006
|
|
|
|
| 72 |
|
Customer satisfaction and loyalty: start with the product, culminate with the brand
|
Torres-Moraga, E.; Vasquez-Parraga, A. Z.; Zamora-Gonzalez, J.
|
Grayson Associates
|
2008
|
|
|
|
| 73 |
|
Customer value-chain involvement for co-creating customer delight
|
Mascarenhas, O. A.; Kesavan, R.; Bernacchi, M.
|
Grayson Associates
|
2004
|
|
|
|
| 74 |
|
The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry
|
Ferguson, R.; Hlavinka, K.
|
Grayson Associates
|
2007
|
|
|
|
| 75 |
|
The company-cause-customer fit decision in cause-related marketing
|
Gupta, S.; Pirsch, J.
|
Grayson Associates
|
2006
|
|
|
|