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1 저널기사 A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results 미리보기
Punj, G. N.; Hillyer, C. L. Lawrence Erlbaum Associates, Inc. 2004
2 저널기사 A Comment on Metacognitive Experiences and Consumer Choice 미리보기
Huber, J. Lawrence Erlbaum Associates, Inc. 2004
3 저널기사 A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants 미리보기
Wooten, D. B. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
4 저널기사 Category Attitude Measures: Exemplars as Inputs 미리보기
Loken, B.; Joiner, C.; Peck, J. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
5 저널기사 Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment 미리보기
Johar, G. V.; Roggeveen, A. L. Lawrence Erlbaum Associates, Inc. 2007
6 저널기사 Comment on Social Marketing: Are We Fiddling While Rome Burns? 미리보기
Wells, W. D. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
7 저널기사 Communality as a Dimension of Service Relationships 미리보기
Goodwin, C. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
8 저널기사 Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations 미리보기
Zhang, S.; Kardes, F. R.; Cronley, M. L. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
9 저널기사 Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations 미리보기
Wang, J.; Wyer, R. S. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
10 저널기사 Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability 미리보기
Jain, S. P. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
11 저널기사 Comparing Journal of Consumer Psychology and Journal of Consumer Research 미리보기
Alon, A.; Morrin, M.; Bechwati, N. N. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
12 저널기사 Computers as Situational Cues: Implications for Consumers Product Cognitions and Attitudes 미리보기
Schlosser, A. Lawrence Erlbaum Associates, Inc. 2003
13 저널기사 Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper Feelings 미리보기
Schindler, R. M. LAWRENCE ERLBAUM ASSOCIATES, INC. 1998
14 저널기사 Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed 미리보기
Kardes, F. R.; Sanbonmatsu, D. M.; Cronley, M. L.; Houghton, D. C. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
15 저널기사 Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands 미리보기
Kardes, F. R.; Cronley, M. L.; Kim, J. Lawrence Erlbaum Associates, Inc. 2006
16 저널기사 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior 미리보기
Trope, Y.; Liberman, N.; Wakslak, C. Lawrence Erlbaum Associates, Inc. 2007
17 저널기사 Construal Level Theory and Consumer Behavior 미리보기
Liberman, N.; Trope, Y.; Wakslak, C. Lawrence Erlbaum Associates, Inc. 2007
18 저널기사 Construal Level Theory as an Integrative Framework for Behavioral Decision-Making Research and Consumer Psychology 미리보기
Fiedler, K. Lawrence Erlbaum Associates, Inc. 2007
19 저널기사 Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability 미리보기
Hoefiler, S. LAWRENCE ERLBAUM ASSOCIATES, INC. 1999
20 저널기사 Construing Consumer Decision Making 미리보기
Lynch, J. G.; Zauberman, G. Lawrence Erlbaum Associates, Inc. 2007
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