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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A challenge for geomarketing in developing countries: the Nigerian narrative 미리보기
Allo, N. NTC Publications Ltd 2014
2 저널기사 A comparison of ABS mail and RDD surveys for measuring consumer attitudes 미리보기
Elkasabi, M.; Suzer-Gurtekin, Z.T.; Lepkowski, J.M.; Kim, U.; Curtin, R.; McBee, R. NTC Publications Ltd 2014
3 저널기사 A comparison of methods used to measure the importance of service attributes 미리보기
Pokryshevskaya, E.; Antipov, E. NTC Publications Ltd 2014
4 저널기사 A cross-national comparison of extreme response style measures 미리보기
Peterson, R.A.; Rhi-Perez, P.; Albaum, G. NTC Publications Ltd 2014
5 저널기사 Career overall average relative response time of online panellists 미리보기
Vocino, A.; Polonsky, M.J. NTC Publications Ltd 2014
6 저널기사 Children's attitudinal reactions to TV advertisements: the African experience 미리보기
Gbadamosi, A.; Hinson, R.E.; Tukamushaba, E.K.; Ingunjiri, I. NTC Publications Ltd 2012
7 저널기사 Choice of consumer research methods in the front end of new product development 미리보기
Creusen, M.; Hultink, E.J.; Eling, K. NTC Publications Ltd 2013
8 저널기사 Choosing the right baskets for your eggs: deriving actionable customer segments using supervised genetic algorithms 미리보기
Davis, S. NTC Publications Ltd 2012
9 저널기사 Clustered insights: Improving eye tracking data analysis using scan statistics 미리보기
Purucker, C.; Landwehr, J.R.; Sprott, D.E.; Herrmann, A. NTC Publications Ltd 2013
10 저널기사 Co-creation with consumers: who has the competence and wants to cooperate? 미리보기
Vernette, E.; Hamdi-Kidar, L. NTC Publications Ltd 2013
11 저널기사 Collaboration with co-researchers in communities 미리보기
Willems, A.; De Ruyck, T. NTC Publications Ltd 2013
12 저널기사 Conceptualising and evaluating experiences with brands on Facebook 미리보기
Smith, S. NTC Publications Ltd 2013
13 저널기사 Conference Notes `Think Opportunity! Smart Technology for Cost-Conscious Times', Association of Survey Computing (ASC), Imperial College London, 27 April 2012 미리보기
Macer, T.; Troch, T.; De Ruyck, T. NTC Publications Ltd 2012
14 저널기사 Conspicuous conservation: using semiotics to understand sustainable luxury 미리보기
Cervellon, M.-C. NTC Publications Ltd 2013
15 저널기사 Consumer literacy 미리보기
Himmelweit, S.M. NTC Publications Ltd 2014
16 저널기사 Consumer meaning making: the meaning of luxury brands in a democratised luxury world 미리보기
Hudders, L.; Pandelaere, M.; Vyncke, P. NTC Publications Ltd 2013
17 저널기사 Consumer reality: how brands are constructed 미리보기
Barnham, C. NTC Publications Ltd 2012
18 저널기사 Coverage error in internet surveys: can fixed phones fix it? 미리보기
Vicente, P.; Reis, E. NTC Publications Ltd 2012
19 저널기사 Creative workshops as a qualitative research tool 미리보기
Richards, M. NTC Publications Ltd 2012
20 저널기사 The comparative impact of critics and consumers: applying the Generalisability Theory to online movie ratings 미리보기
Peng, L.; Cui, G.; Li, C. NTC Publications Ltd 2013
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