| 1 |
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A content analysis study of the use of celebrity endorsers in magazine advertising
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Belch, G.E.; Belch, M.A.
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World advertising research center
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2013
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| 2 |
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A content analysis study of the use of celebrity endorsers in magazine advertising
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Belch, George E.; A. Belch, Michael
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World advertising research center
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2013
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| 3 |
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Can advertising influence the results of hedonic tests for food products?
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Dianoux, C.; Petrovici, D.; Minondo, A.-L.
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World advertising research center
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2013
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| 4 |
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Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
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Parguel, Béatrice; Benoit-Moreau, Florence; Russell, Cristel Antonia
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World advertising research center
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2015
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| 5 |
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Can sex sell bread?
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Chang, Chun-Tuan; Tseng, Chien-Hun
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World advertising research center
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2013
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| 6 |
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Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking
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Chang, C.-T.; Tseng, C.-H.
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World advertising research center
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2013
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| 7 |
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Caring for her: the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
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Åkestam, Nina
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World advertising research center
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2018
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| 8 |
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Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
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Chang, Chun-Tuan; Chen, Pei-Chi
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World advertising research center
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2017
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| 9 |
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Cause-related marketing persuasion research: an integrated framework and directions for further research
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Bergkvist, Lars; Zhou, Kris Qiang
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World advertising research center
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2019
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| 10 |
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Celebrity trait transference: when brands pick up endorsers' personality traits
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Bergkvist, Lars
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World advertising research center
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2017
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| 11 |
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Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
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Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen
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World advertising research center
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2017
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| 12 |
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Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
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Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; Mayrhofer, Mira
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World advertising research center
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2018
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| 13 |
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Chinese advertising practitioners’ conceptualisation of gender representation
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Shao, Yun; Desmarais, Fabrice; Kay Weaver, C.
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World advertising research center
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2014
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| 14 |
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Chinese advertising practitioners' conceptualisation of gender representation
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Shao, Y.; Desmarais, F.; Weaver, C.K.
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World advertising research center
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2014
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| 15 |
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Communication strategies for enhancing perceived fit in the CSR sponsorship context
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Sohn, Y.S.; Han, J.K.; Lee, S.-H.
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World advertising research center
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2012
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| 16 |
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Communication using celebrities in the non-profit sector: determinants of its effectiveness
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del Mar Garcia de los Salmones, M.; Dominguez, R.; Herrero, A.
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World advertising research center
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2013
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| 17 |
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Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
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Pergelova, Albena; Angulo-Ruiz, Fernando
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World advertising research center
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2017
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| 18 |
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Comparing children's explicit and implicit understanding of advertising and placement on TV
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Uribe, Rodrigo; Fuentes-García, Alejandra
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World advertising research center
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2017
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| 19 |
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Conducting state-of-the-art cross-cultural research
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Taylor, C.R.
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World advertising research center
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2014
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| 20 |
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Congruency of humour and cultural values in print ads
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Laroche, Michel; Vinhal Nepomuceno, Marcelo; Richard, Marie-Odile
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World advertising research center
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2014
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기사
(40)
