| 21 |
|
Congruency of humour and cultural values in print ads: cross-cultural differences among the US, France and China
|
Laroche, M.; Nepomuceno, M.V.; Richard, M.-O.
|
World advertising research center
|
2014
|
|
|
|
| 22 |
|
Constitutive marketing: towards understanding brand community formation
|
Kilambi, A.; Laroche, M.; Richard, M.-O.
|
World advertising research center
|
2013
|
|
|
|
| 23 |
|
Consumer advertising as a signal of employer attractiveness
|
Rosengren, Sara; Bondesson, Niklas
|
World advertising research center
|
2014
|
|
|
|
| 24 |
|
Consumer advertising as a signal of employer attractiveness
|
Rosengren, S.; Bondesson, N.
|
World advertising research center
|
2014
|
|
|
|
| 25 |
|
Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising
|
Modig, Erik; Dahlén, Micael; Colliander, Jonas
|
World advertising research center
|
2014
|
|
|
|
| 26 |
|
Consumer-perceived signals of `creative' versus `efficient' advertising: Investigating the roles of expense and effort
|
Modig, E.; Dahlen, M.; Colliander, J.
|
World advertising research center
|
2014
|
|
|
|
| 27 |
|
Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets
|
Rajabi, Mahdi; Dens, Nathalie; De Pelsmacker, Patrick; Goos, Peter
|
World advertising research center
|
2017
|
|
|
|
| 28 |
|
Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing
|
Kim, Hyuksoo; Youn, Seounmi
|
World advertising research center
|
2020
|
|
|
|
| 29 |
|
Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type
|
Kim, Seunghyun; Youn, Seounmi; Yoon, Doyle
|
World advertising research center
|
2019
|
|
|
|
| 30 |
|
Corporate social responsibility and advertising
|
Taylor, Charles R.
|
World advertising research center
|
2014
|
|
|
|
| 31 |
|
Corporate sustainability efforts and e-WOM intentions in social platforms
|
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; Kim, Kyung Hoon; Sarkees, Matthew E.
|
World advertising research center
|
2020
|
|
|
|
| 32 |
|
Correction
|
|
World advertising research center
|
2020
|
|
|
|
| 33 |
|
Corrigendum
|
unknown
|
World advertising research center
|
2017
|
|
|
|
| 34 |
|
Corrigendum
|
unknown
|
World advertising research center
|
2017
|
|
|
|
| 35 |
|
Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity
|
Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
|
World advertising research center
|
2017
|
|
|
|
| 36 |
|
Creativity and Advertising
|
O’Donohoe, Stephanie
|
World advertising research center
|
2013
|
|
|
|
| 37 |
|
Creativity identity in Colombia: the advertising creatives’ perspective
|
Roca, David; Wilson, Bradley; Barrios, Andres; Muñoz-Sánchez, Omar
|
World advertising research center
|
2017
|
|
|
|
| 38 |
|
Culturally incongruent messages in international advertising
|
Cui, G.; Yang, X.; Wang, H.; Liu, H.
|
World advertising research center
|
2012
|
|
|
|
| 39 |
|
The characteristics and business impact of children's electronic word of mouth in marketing communications
|
Bao, Tong (Tony); Chang, Tung-lung Steven; Kim, Alex Jiyoung; Moon, Sue H.
|
World advertising research center
|
2019
|
|
|
|
| 40 |
|
The current state of knowledge on electronic word-of-mouth in advertising research
|
Chu, Shu-Chuan; Kim, Juran
|
World advertising research center
|
2018
|
|
|
|
기사
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