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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Decoy Effects and Brands 미리보기
Kim, J.; Park, J.; Ryu, G. Association for Consumer Research 2006
2 저널기사 Decoy Effects and Brands 미리보기
Kim, J.; Park, J.; Ryu, G. Association for Consumer Research 2006
3 저널기사 Delivering Differentiated Experiential Branding in Web Environments 미리보기
LeBel, J.; Yang, Y.; Vakratsas, D.; Mukherjee, A.; Dube, L. Association for Consumer Research 2006
4 저널기사 Delivering Differentiated Experiential Branding in Web Environments 미리보기
LeBel, J.; Yang, Y.; Vakratsas, D.; Mukherjee, A.; Dube, L. Association for Consumer Research 2006
5 저널기사 Dependence in Consumer Behavior Research: Exploring Measurement 미리보기
Cornwell, T. B.; Newton, C.; Lawson, R. Association for Consumer Research 2006
6 저널기사 Dependence in Consumer Behavior Research: Exploring Measurement 미리보기
Cornwell, T. B.; Newton, C.; Lawson, R. Association for Consumer Research 2006
7 저널기사 Developing and Testing the Cultural Embeddedness of Products (CEP) Scale 미리보기
Jakubances, A.; Supphellen, M. Association for Consumer Research 2006
8 저널기사 Developing and Testing the Cultural Embeddedness of Products (CEP) Scale 미리보기
Jakubances, A.; Supphellen, M. Association for Consumer Research 2006
9 저널기사 Differential Impact of What is Available and What is Inferred: Promotional Element Salience Effect in Reference Price Promotions 미리보기
Makienko, I. Association for Consumer Research 2006
10 저널기사 Differential Impact of What is Available and What is Inferred: Promotional Element Salience Effect in Reference Price Promotions 미리보기
Makienko, I. Association for Consumer Research 2006
11 저널기사 Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description 미리보기
LeBoeuf, R. A. Association for Consumer Research 2006
12 저널기사 Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description 미리보기
LeBoeuf, R. A. Association for Consumer Research 2006
13 저널기사 Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency 미리보기
Desai, K.; Singh, V.; Gauri, D.; Ratneshwar, S. Association for Consumer Research 2006
14 저널기사 Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency 미리보기
Desai, K.; Singh, V.; Gauri, D.; Ratneshwar, S. Association for Consumer Research 2006
15 저널기사 Does Knowledge of the Marketplace Really Help Consumers? The Case for (or against) Persuasion Knowledge 미리보기
Brown, C. L. Association for Consumer Research 2006
16 저널기사 Does Knowledge of the Marketplace Really Help Consumers? The Case for (or against) Persuasion Knowledge 미리보기
Brown, C. L. Association for Consumer Research 2006
17 저널기사 Does Nostalgia Depend on Valence of Past Experience? An Empirical Analysis of the Discontinuity Hypothesis 미리보기
Godbole, M. B.; Shehryar, O.; Hunt, D. M. Association for Consumer Research 2006
18 저널기사 Does Nostalgia Depend on Valence of Past Experience? An Empirical Analysis of the Discontinuity Hypothesis 미리보기
Godbole, M. B.; Shehryar, O.; Hunt, D. M. Association for Consumer Research 2006
19 저널기사 Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? 미리보기
Roggeveen, A.; Grewal, G.; Gotlieb, J. Association for Consumer Research 2006
20 저널기사 Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? 미리보기
Roggeveen, A.; Grewal, G.; Gotlieb, J. Association for Consumer Research 2006
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