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A Designer is Only as Good as a Star Who Wears Her Clothes: Examining the Roles of Opinion Leaders using the Persuasion Knowledge Model
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Weisfeld-Spolter, S.; Thakkar, M.
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Association for Consumer Research
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2007
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| 2 |
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Demographics in Sales Promotion Proneness: A Socio-Cultural Approach
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Kwon, K.-N.; Kwon, Y. J.
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Association for Consumer Research
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2007
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| 3 |
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Design and the Big Five: Linking Product Aesthetics to Product Personality
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Brunel, F. F.; Kumar, R.
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Association for Consumer Research
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2007
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| 4 |
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Developing a Deeper Understanding of Scarcity: Contextual and Individual Influences on Demand Scarcity
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Ward, M. K.
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Association for Consumer Research
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2007
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| 5 |
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Development of the Brand Experience Scale
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Zarantonello, L.; Schmitt, B. H.; Brakus, J. J.
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Association for Consumer Research
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2007
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| 6 |
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Did You Know that Questioning Consumers Can Change Behavior?: New Research and Future Directions on the Question-Behavior Effect
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Williams, P.; Sprott, D.
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Association for Consumer Research
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2007
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| 7 |
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Dimensions of Attitude Towards A Sales Promotion Offer
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Thakkar, M.; Weisfeld-Spolter, S.
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Association for Consumer Research
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2007
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| 8 |
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Dirty Little Secret: Home Chaos and Professional Organizer
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Belk, R.; Seo, J. Y.; Li, E.
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Association for Consumer Research
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2007
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| 9 |
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Distrust: An Alternative Source of Power For Consumers
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Ekici, A.
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Association for Consumer Research
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2007
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| 10 |
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Does a Broken Heart Lead to an Empty Wallet? Social Exclusion Affects Impulsive Spending
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Mead, N.; Vohs, K.; Baumeister, R.
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Association for Consumer Research
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2007
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| 11 |
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Does a Medium Context Have a Priming or an Interference Effect? It Depends on How You Look At It
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Janssens, W.; De Pelsmacker, P.; Geuens, M.
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Association for Consumer Research
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2007
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| 12 |
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Does Confirmation Trump Valence? Confirmation and the Effects of Negative and Positive Political Advertising
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Phillips, J. M.; Urbany, J. E.; Reynolds, T. J.
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Association for Consumer Research
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2007
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| 13 |
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Does Silence Matter? Effect of Time Taken to Respond on Bargaining Outcomes & Evaluations
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Oza, S. S.; Srivastava, J.
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Association for Consumer Research
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2007
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| 14 |
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Does Word-of-Mouth Change with the Passing of Time?
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Toder-Alon, A.; Brunel, F. F.
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Association for Consumer Research
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2007
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| 15 |
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Do I Belong? Clothing, Group Membership, and Identity During the College Transition
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Rademacher, M. A.
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Association for Consumer Research
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2007
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| 16 |
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Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
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Matta, S.
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Association for Consumer Research
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2007
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| 17 |
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Do We Really Need a Reason to Indulge?
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Xu, J.; Schwarz, N.
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Association for Consumer Research
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2007
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| 18 |
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Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
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Lin, Y.-C.; Raghubir, P.
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Association for Consumer Research
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2007
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| 19 |
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The Dark Side of Brand Community: Inter-Group Stereotyping, Trash Talk, and Schadenfreude
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Hickman, T.; Ward, J.
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Association for Consumer Research
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2007
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| 20 |
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The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
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Zhang, Y.; Fishbach, A.; Kruglanski, A. W.
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Association for Consumer Research
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2007
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