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Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
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Botti, S.; Usta, M.
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Association for Consumer Research
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2008
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| 2 |
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Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making
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Plassmann, H.
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Association for Consumer Research
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2008
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| 3 |
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Decomposition Model of the Total Store Purchase and Its Application
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Dong, S.; Zhao, P.; Wang, G.; Liu, R.R.
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Association for Consumer Research
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2008
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| 4 |
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Defining and Exploring Exorbitant Buying Behavior
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Burns, A.C.
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Association for Consumer Research
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2008
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| 5 |
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Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
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Moreau, C.P.; Herd, K.
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Association for Consumer Research
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2008
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| 6 |
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Developing a New Measure of Materialism
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Atay, E.G.; Sirgy, J.
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Association for Consumer Research
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2008
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| 7 |
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Development of an Instrument for Measuring Consumers' Perception of Atmosphere
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Heide, M.; Gronhaug, K.; Laerdal, K.
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Association for Consumer Research
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2008
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| 8 |
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Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
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Chan, E.; Mukhopadhyay, A.
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Association for Consumer Research
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2008
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| 9 |
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Do All-or-Nothing Reference Points Support Regular Savings?
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Loibl, C.
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Association for Consumer Research
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2008
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| 10 |
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Doing Family: The Temporal and Spatial Structuring of Family Consumption
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Price, L.
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Association for Consumer Research
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2008
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| 11 |
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Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
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Joseph, J.; Sivakumaran, B.
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Association for Consumer Research
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2008
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| 12 |
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Driven by Devotion-How Consumers Interact with their Objects of Devotion
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Pichler, E.A.; Hemetsberger, A.
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Association for Consumer Research
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2008
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| 13 |
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Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
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Saini, R.
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Association for Consumer Research
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2008
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| 14 |
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Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality
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Banister, E.N.; Piacenitini, M.G.
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Association for Consumer Research
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2008
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| 15 |
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Dynamic Pricing on the Internet: A Price Framing Approach
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Lee, F.; Monroe, K.B.
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Association for Consumer Research
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2008
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| 16 |
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The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation
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Bleijerveld, J.; Gremler, D.; Lemmink, J.
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Association for Consumer Research
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2008
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