| 1 |
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Deep Discount or Free? The Effects of Price Promotion on Willingess to Pay
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Palmeira, M.; Srivastava, J.
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Association for Consumer Research
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2012
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| 2 |
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Defensive Reactions to Self Threat in Consumption: The Moderating Role of Affirmation
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Qiu, P.; Wan, F.; Dahl, D.W.
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Association for Consumer Research
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2012
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| 3 |
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Determinants of Consumer-Brand Reunion After a Break-up
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Bogomolova, S.
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Association for Consumer Research
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2012
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| 4 |
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Devaluation and Fluency Effects of the Depth Position of a Non-focal Image on Image Evaluation
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Oh, S.; Yoon, S.; Vargas, P.
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Association for Consumer Research
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2012
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| 5 |
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Developing a Dissertation Idea
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Andrade, E.B.; Critcher, C.; Galak, J.; Janiszewski, C.; McGraw, P.; Meyvis, T.; Nelson, L.D.; Simmons, J.P.; Wood, S.
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Association for Consumer Research
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2012
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| 6 |
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Diffusion, Word of Mouth, and Social Epidemics: From Individual Psychology to Collective Outcomes
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Berger, J.; Stephen, A.
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Association for Consumer Research
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2012
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| 7 |
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Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
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DeMotta, Y.; Heldebrand, D.; Valenzuela, A.; Sen, S.
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Association for Consumer Research
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2012
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| 8 |
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Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study
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Reimann, M.; Nenkov, G.Y.; MacInnis, D.; Morrin, M.; Bechara, A.
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Association for Consumer Research
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2012
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| 9 |
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Distracted by the Man in the Mirror: Focusing Attention on the Outside Body Reduces Responsiveness to Internal Signals in Food Intake
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van de Veer, E.; van Herpen, E.; van Trijp, H.C.M.
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Association for Consumer Research
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2012
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| 10 |
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Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
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Scott, M.L.; Loveland, K.E.
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Association for Consumer Research
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2012
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| 11 |
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Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
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Bambauer-Sachse, S.; Horvath, Z.
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Association for Consumer Research
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2012
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| 12 |
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Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
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Lu, F.-C.; Nayakankuppam, D.
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Association for Consumer Research
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2012
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| 13 |
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Does Consumers' Product Involvement with Sponsors' Products Matter in Sponsorship?
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Lee, C.; Woo, B.
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Association for Consumer Research
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2012
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| 14 |
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Does Exposure to Concept Products Affect Judgment of Marketed New Products?
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Scopelliti, I.; Cillo, P.; Mazursky, D.
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Association for Consumer Research
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2012
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| 15 |
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Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
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Swoboda, B.; Pennemann, K.; Taube, M.; Morschett, D.
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Association for Consumer Research
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2012
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| 16 |
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Doing Well and Doing Good: New Frontiers in Firm/Brand Perceptions and Perceptions of Social Good
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Bhattacharjee, A.
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Association for Consumer Research
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2012
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| 17 |
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Do I Really Have to Prove Who I Am? The Impact of Identity Denial and Targeted Ads
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Kocher, B.; David, L.
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Association for Consumer Research
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2012
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| 18 |
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Do I Remember More When I Feel More Knowledgeable?
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Lebar, C.; Czellar, S.
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Association for Consumer Research
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2012
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| 19 |
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Do ``Locally Made'' Products Affect Price Perceptions? Not Always
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Suri, R.; Thakor, M.; Koc, U.
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Association for Consumer Research
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2012
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| 20 |
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Domains of Privacy in Arab Gulf Homes
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Rana, S.; Belk, R.
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Association for Consumer Research
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2012
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