| 1 |
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A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
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Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C.
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American Marketing Association]
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2017
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| 2 |
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Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs
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Catlin, Jesse R.; Pechmann, Cornelia; Brass, Eric P.
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American Marketing Association
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2015
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| 3 |
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DATA-BASED DIFFERENTIATION
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Rao, S.K.
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American Marketing Association
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2013
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| 4 |
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Data Privacy: Effects on Customer and Firm Performance
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Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W.
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American Marketing Association
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2017
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| 5 |
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
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Yang, Z.; Su, C.; Fam, K.-S.
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American Marketing Association
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2012
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| 6 |
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Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
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Mende, M.; Bolton, R.N.; Bitner, M.J.
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American Marketing Association]
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2013
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| 7 |
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Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
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Hu, Y.; Du, R.Y.; Damangir, S.
|
American Marketing Association]
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2014
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| 8 |
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Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
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Libai, B.; Muller, E.; Peres, R.
|
American Marketing Association]
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2013
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| 9 |
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Deconstructing the ``First Moment of Truth'': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
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Hui, S.K.; Huang, Y.; Suher, J.; Inman, J.J.
|
American Marketing Association]
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2013
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| 10 |
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Defining, Measuring, and Managing Business Reference Value
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Kumar, V.; Petersen, J.A.; Leone, R.P.
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American Marketing Association
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2013
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| 11 |
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Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
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Danaher, Peter J.; van Heerde, Harald J.
|
American Marketing Association]
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2018
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| 12 |
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Demand for ``Healthy'' Products: False Claims and FTC Regulation
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Rao, Anita; Wang, Emily
|
American Marketing Association]
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2017
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| 13 |
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(De)marketing to Manage Consumer Quality Inferences
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Miklos-Thal, J.; Zhang, J.
|
American Marketing Association]
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2013
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| 14 |
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Demonstrating the Value of Marketing
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Hanssens, Dominique M.; Pauwels, Koen H.
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American Marketing Association
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2016
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| 15 |
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Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ``Crowd''
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Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman
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American Marketing Association
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2018
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| 16 |
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Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
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Jindal, Rupinder P.; Sarangee, Kumar R.; Echambadi, Raj; Lee, Sangwon
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American Marketing Association
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2016
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| 17 |
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Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community
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Umashankar, N.; Srinivasan, R.
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American Marketing Association
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2013
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| 18 |
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Design Thinking An Exclusive Interview
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unknown
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American Marketing Association
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2012
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| 19 |
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Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
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Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; Wulf, Jochen; Schoegel, Marcus
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American Marketing Association
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2019
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| 20 |
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Determinants of Distribution Intensity
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Frazier, G. L
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American Marketing Association
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1980
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