| 1 |
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A double-edged sword: understanding vanity across cultures
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Durvasula, S.; Lysonski, S.
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Grayson Associates
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2008
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| 2 |
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Decision '08: event marketing or product sampling?
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Johnson, C.
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Grayson Associates
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2008
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| 3 |
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Decision making process of community organic food consumers: an exploratory study
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Essoussi, L. H.; Zahaf, M.
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Grayson Associates
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2008
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| 4 |
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Differentiation through Customer Involvement in Production or Delivery
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Song, J. H.
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GRAYSON ASSOCIATES
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1993
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| 5 |
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Digital piracy of MP3s: consumer and ethical predispositions
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Lysonski, S.; Durvasula, S.
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Grayson Associates
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2008
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| 6 |
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Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast-consuming product
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Phau, I.; Suntornnond, V.
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Grayson Associates
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2006
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| 7 |
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Direct selling as the next channel
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Duffy, D. L.
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Grayson Associates
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2005
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| 8 |
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Direct-to-consumer advertising and young consumers: building brand value
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E. Baca, E.; Holguin Jr, J.; W. Stratemeyer, A.
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Grayson Associates
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2005
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| 9 |
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Direct-to-consumer advertising of prescription drugs: help or hindrance to the public's health?
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Finlayson, G.; Mullner, R.
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Grayson Associates
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2005
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| 10 |
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Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions
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Singh, T.; Smith, D.
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Grayson Associates
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2005
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| 11 |
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Direct-to-consumer prescription drug advertising: concerns and evidence on consumers' benefit
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Shin, J.; Moon, S.
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Grayson Associates
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2005
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| 12 |
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Disloyalty: a closer look at non-loyals
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Rowley, J.
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Grayson Associates
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2000
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| 13 |
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Do consumers know what they want?
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Riquelme, H.
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Grayson Associates
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2001
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| 14 |
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Does marketing undermine public health?
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Royne, M. B.; Levy, M.
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Grayson Associates
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2008
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| 15 |
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Does parent satisfaction with a childcare provider matter for loyalty?
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Keiningham, T. L.; Aksoy, L.; Andreassen, T. W.; Estrin, D.
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Grayson Associates
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2006
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| 16 |
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Domestic consumption: rational, affective or normative choice?
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Vida, I.; Reardon, J.
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Grayson Associates
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2008
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| 17 |
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Do-not-call as the US Government's improvement to telemarketing efficiency
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Rotfeld, H. J.
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Grayson Associates
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2004
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| 18 |
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Do role models influence teenagers' purchase intentions and behavior?
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Martin, C. A.
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Grayson Associates
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2000
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| 19 |
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Drawing the line between targeting and patronizing: how "vulnerable" are the vulnerable?
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Wolburg, J. M.
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Grayson Associates
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2005
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| 20 |
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DTC pharmaceutical advertising: the debate's not over
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Handlin, A.; Mosca, J. B.; Forgione, D. A.; Pitta, D.
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Grayson Associates
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2003
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