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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Effective and Ineffective Drama Advertisements 미리보기
Wells, W. D. ASSOCIATION FOR CONSUMER RESEARCH 1994
2 저널기사 Effect of Cobranding on Consumer Product Evaluations 미리보기
Hillyer, C.;Tikoo, S. Association for Consumer Research 1994
3 저널기사 Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers 미리보기
Suri, R.;Monroe, K. B. Association for Consumer Research 1994
4 저널기사 Effects of a Role Model and Fear in Warning Label on Perceptions of Safety and Safety Behavior 미리보기
DeTurck, M. A. ASSOCIATION FOR CONSUMER RESEARCH 1994
5 저널기사 Effects of Involvement on On-Line Brand Evaluations: A Stronger Test of the ELM 미리보기
Park, J.-W.;Hastak, M. Association for Consumer Research 1994
6 저널기사 Effects of Schema Congruity and Involvement on Product Evaluation 미리보기
Lee, M. Association for Consumer Research 1994
7 저널기사 Emergent Understandings of Relationships Among Consumption, Production, and the Family 미리보기
Heisley, D. ASSOCIATION FOR CONSUMER RESEARCH 1994
8 저널기사 Emerging Views of Attitudes and Attitude Process: Conceptual and Empirical Perspectives on Attitude Strength 미리보기
Berger, I. E. ASSOCIATION FOR CONSUMER RESEARCH 1994
9 저널기사 Empirical Relationships Between Cognitive Style and LOV: Implications for Values and Value Systems 미리보기
McIntyre, R. P. ASSOCIATION FOR CONSUMER RESEARCH 1994
10 저널기사 Environment-Impacting Consumer Behavior: An Operant Analysis 미리보기
Foxall, G. R. Association for Consumer Research 1994
11 저널기사 Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework for Definition 미리보기
Callcott, M. F.;Lee, W.-N. Association for Consumer Research 1994
12 저널기사 Ethical Concerns in Marketing Research 미리보기
Sojka, J. ASSOCIATION FOR CONSUMER RESEARCH 1994
13 저널기사 Ethical Issues in Consumer Research 미리보기
Jacoby, J. ASSOCIATION FOR CONSUMER RESEARCH 1994
14 저널기사 Ethical Issues in Consumer Research: Consumer and Researcher Perspectives 미리보기
Klein, J. G.;Craig Smith, N. Association for Consumer Research 1994
15 저널기사 Ethics in Consumer Research: An Overview and Prospectus 미리보기
Holbrook, M. ASSOCIATION FOR CONSUMER RESEARCH 1994
16 저널기사 Ethics, Morality and the Dark Side of ACR: Implications for our Future 미리보기
Jacoby, J. Association for Consumer Research 1994
17 저널기사 Ethics, Morality and the Dark Side of ACR: Implications for our Future - Reply 미리보기
Preston, I. L. Association for Consumer Research 1994
18 저널기사 Ethics, Morality and the Dark Side of ACR: Implications for our Future - Response 미리보기
Kassarjian, H. H. Association for Consumer Research 1994
19 저널기사 Evidence of a Relationship Between Need for Cognition and Chronological Age: Implications for Persuasion in Consumer Research 미리보기
Spotts, H. ASSOCIATION FOR CONSUMER RESEARCH 1994
20 저널기사 Experiential Aspects of Elementary School Consumption for Upper-Middle Class Urban Americans: How Choices Can Lead Down the Path to "Power Kindergarten" 미리보기
Fitzgerald, K. A. Association for Consumer Research 1994
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