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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Effects of Brand Name Exposure on Brand Choice: An Implicit Memory Perspective 미리보기
Chung, S.-W. ASSOCIATION FOR CONSUMER RESEARCH 1997
2 저널기사 Ella's Elephants and the Three Blind White Guys 미리보기
Belk, R. W. Association for Consumer Research 1997
3 저널기사 Embodied Cognition: Towards a More Realistic and Productive Model of Mental Representation 미리보기
Babbes, G. S. ASSOCIATION FOR CONSUMER RESEARCH 1997
4 저널기사 Ensouling Consumption: A Netnographic Exploration of the Meaning of Boycotting Behavior 미리보기
Kozinets, R. V.;Handelman, J. Association for Consumer Research 1997
5 저널기사 Ethical Concerns in Participant Observation/Ethnography 미리보기
Arnould, E. J. Association for Consumer Research 1997
6 저널기사 Exploring Cross-Cultural Differences in Cognitive Responding to Ads 미리보기
Shavitt, S. ASSOCIATION FOR CONSUMER RESEARCH 1997
7 저널기사 Exploring the Persuasive Effects of a Commercial for a Pharmaceutical Product: The Elderly vs. Young Adults 미리보기
Perrien, J.;Roy, J.;Guiot, D.;Bastin, E. Association for Consumer Research 1997
8 저널기사 Extending Measures of Advertising Effectiveness: Ads' Effects on Price Sensitivity 미리보기
Goodstein, R. C. ASSOCIATION FOR CONSUMER RESEARCH 1997
9 저널기사 The Effect of Affect: Examining New Contexts, Processes and Outcomes in Affect Research 미리보기
Williams, P.;Aaker, J. L. Association for Consumer Research 1997
10 저널기사 The Effect of Time Pressure and Motivation on Visual Attention to Brands 미리보기
Pieters, R. ASSOCIATION FOR CONSUMER RESEARCH 1997
11 저널기사 The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition 미리보기
Morris, J. D.;Boone, M. A. Association for Consumer Research 1997
12 저널기사 The Effects of Negative Information in the Political and Marketing Arenas: Exceptions to the Negativity Effect 미리보기
Ahluwalia, R. ASSOCIATION FOR CONSUMER RESEARCH 1997
13 저널기사 The Effects of Program Involvement and Commercial Position on Reactions to Embedded Commercials 미리보기
Watt, J. H.;Coulter, K. S.;Jiang, Y.;Kowta, S. Association for Consumer Research 1997
14 저널기사 The Effects of Promotional Bundling on Consumers' Evaluations of Product Quality and Risk of Purchase 미리보기
Harris, J. ASSOCIATION FOR CONSUMER RESEARCH 1997
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