| 1 |
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Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
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Chandrashekaran, R.; Suri, R.
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Association for Consumer Research
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2003
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| 2 |
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Effects of Motivation and Attribute Strengths on Evaluation of Fixed and Discounted Prices
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Suri, R.; Long, M.; Manchanda, R. V.
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Association for Consumer Research
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2003
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| 3 |
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Examining Children's Cognitive Abilities in an Advertising Context: Differences in Breadth and Depth Across Age Groups
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Mallalieu, L.
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Association for Consumer Research
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2003
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| 4 |
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Exploring Subjective Emotion Intensity: Antecedents and Postconsumption Consequences
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Madrigal, R.
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Association for Consumer Research
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2003
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| 5 |
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The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
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Lerman, D.
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Association for Consumer Research
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2003
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| 6 |
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The Effects of Featured Brand Quality on Price Valuations of the Product Portfolio
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Bickart, B.; Simmons, C. J.; Vyas, C.
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Association for Consumer Research
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2003
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| 7 |
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The Effects of Partnering with Good Causes on Corporate and Organization Image
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Yoon, Y.; Gurhan-Canli, Z.
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Association for Consumer Research
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2003
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| 8 |
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The Elicitation and Generation of a Script for the Acquisition of Major Household Appliances Within a Consumer Decision-Making Framework
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Erasmus, A. C.; Boshoff, E.
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Association for Consumer Research
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2003
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| 9 |
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The Elizabeth Smart Case: Enactment of a Suburban Nightmare
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Giesler, M.; Pohlmann, M.
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Association for Consumer Research
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2003
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