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Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
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Grewal, R.; Cline, T. W.; Davies, A.
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Lawrence Erlbaum Associates, Inc.
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2003
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| 2 |
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Editorial
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Wyer, R. S.; Shavitt, S.
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Lawrence Erlbaum Associates, Inc.
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2003
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| 3 |
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E-(Embodied) Knowledge and E-Commerce: How Physiological Factors Affect Online Sales of Experiential Products
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Rosa, J. A.; Malter, A.
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Lawrence Erlbaum Associates, Inc.
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2003
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| 4 |
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ERRATA
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Forehand, M. R.; Grier, S.
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Lawrence Erlbaum Associates, Inc.
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2003
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| 5 |
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The Effect of Examining Actual Products or Product Descriptions on Consumer Preference
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Brown McCabe, D.; Nowlis, S. M.
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Lawrence Erlbaum Associates, Inc.
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2003
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