| 1 |
|
Eat Bitter Food and Give Birth to a Girl; Eat Sweet Things and Give Birth to a Cavalryman: Multicultural Health Care Issues for Consumer Behavior
|
Kaufman-Scarborough, C.
|
Association for Consumer Research
|
2005
|
|
|
|
| 2 |
|
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
|
El Houssi, A. A.; Morel, K. P. N.; Hultink, E. J.
|
Association for Consumer Research
|
2005
|
|
|
|
| 3 |
|
Effect of Future Expected Decisions on Current Choices
|
Khan, U.; Dhar, R.
|
Association for Consumer Research
|
2005
|
|
|
|
| 4 |
|
Effect of Novel Attributes On Product Evaluation: The Moderating Roles of Brand Equity of Involvement
|
Shen, Y.-C.
|
Association for Consumer Research
|
2005
|
|
|
|
| 5 |
|
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
|
Kukar-Kinney, M.; Xia, L.; Monroe, K. B.
|
Association for Consumer Research
|
2005
|
|
|
|
| 6 |
|
Effects of Positive Versus Negative Word-of-Mouth
|
Giese, J. L.; Spangenberg, E. R.; Knuff, D. C.
|
Association for Consumer Research
|
2005
|
|
|
|
| 7 |
|
Effects of Repetition on Price Comparison Process
|
Thomas, M.; Menon, G.
|
Association for Consumer Research
|
2005
|
|
|
|
| 8 |
|
Embedded Loyalties: A Consumer-Centric View
|
Malshe, A.; Price, L. L.; Arnould, E. J.
|
Association for Consumer Research
|
2005
|
|
|
|
| 9 |
|
Emergent Moderators of Affective Response in Consumer Behavior
|
Wyer, R. S.
|
Association for Consumer Research
|
2005
|
|
|
|
| 10 |
|
Everyday Habits and Self-Regulation
|
Quinn, J.; Wood, W.
|
Association for Consumer Research
|
2005
|
|
|
|
| 11 |
|
Examinations of Relatedness between Direct Consumer Premiums and Promoted Products: Assessing Impact in Different Time Periods
|
Jones, J. M.
|
Association for Consumer Research
|
2005
|
|
|
|
| 12 |
|
Examining the Relationship Between Consumer Values and Positive and Negative Affect
|
Kropp, F.; Lavack, A. M.; Silvera, D. H.
|
Association for Consumer Research
|
2005
|
|
|
|
| 13 |
|
Expanding the Boundaries of Consumer Socialization Research
|
Bristol, T.; Mangleburg, T. F.
|
Association for Consumer Research
|
2005
|
|
|
|
| 14 |
|
Expectation for a Future Deal: Discount Depth, Timing, and Product Availability
|
Kwon, K.-N.; Schumann, D. W.; Fairhurst, A.
|
Association for Consumer Research
|
2005
|
|
|
|
| 15 |
|
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
|
Malkoc, S.; Zauberman, G.
|
Association for Consumer Research
|
2005
|
|
|
|
| 16 |
|
Experience Design for Optimal Service Outcome
|
Paquet, C.; Dube, L.
|
Association for Consumer Research
|
2005
|
|
|
|
| 17 |
|
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
|
Sellier, A.-L.; Brendl, C. M.; Chattopadhyay, A.
|
Association for Consumer Research
|
2005
|
|
|
|
| 18 |
|
Exploring Experiential Processing in Consumer Contexts
|
Zhu, R.
|
Association for Consumer Research
|
2005
|
|
|
|
| 19 |
|
Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
|
Fang, X.; Mowen, J. C.
|
Association for Consumer Research
|
2005
|
|
|
|
| 20 |
|
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
|
Lau-Gesk, L.; Kramer, T.
|
Association for Consumer Research
|
2005
|
|
|
|
