| 1 |
|
EDITORIAL
|
Maheswaran, D.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 2 |
|
EDITORIAL NOTE
|
Wyer, Jr., R. S.; Shavitt, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 3 |
|
Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
|
Nelson, M. R.; Brunel, F. F.; Supphellen, M.; Manchanda, R. V.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 4 |
|
Effects of Extreme-Priced Products on Consumer Reservation Prices
|
Krishna, A.; Wagner, M.; Yoon, C.; Adaval, R.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 5 |
|
Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
|
Yeo, J.; Park, J.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 6 |
|
Evaluations of Moderately Typical Products: The Role of Within- Versus Cross-Manufacturer Comparisons
|
Min Kim, H.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 7 |
|
Explicit Persuasive Intent and Its Impact on Success at Persuasion-The Determining Roles of Attractiveness and Likeableness
|
Reinhard, M. A.; Messner, M.; Ludwig Sporer, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
