| 1 |
|
Editorial Board
|
unknown
|
Taylor & Francis
|
2009
|
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|
| 2 |
|
Editorial Board
|
unknown
|
Taylor & Francis
|
2009
|
|
|
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| 3 |
|
Editorial Board
|
unknown
|
Taylor & Francis
|
2009
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| 4 |
|
Engaging the consumer: The opposing forces of regulatory nonfit versus fit
|
Lee, A. Y.
|
Taylor & Francis
|
2009
|
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| 5 |
|
Engaging the consumer: The science and art of the value creation process
|
Higgins, E. T.; Scholer, A. A.
|
Taylor & Francis
|
2009
|
|
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| 6 |
|
Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
|
Iacobucci, D.
|
Taylor & Francis
|
2009
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|
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| 7 |
|
Exploring the complexities of value creation: The role of engagement strength
|
Scholer, A. A.; Higgins, E. T.
|
Taylor & Francis
|
2009
|
|
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| 8 |
|
The effect of computer-mediated communication on conformity vs. nonconformity: An impression management perspective
|
Schlosser, A. E.
|
Taylor & Francis
|
2009
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| 9 |
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The effect of perceived message choice on persuasion
|
Schlosser, A. E.; Shavitt, S.
|
Taylor & Francis
|
2009
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| 10 |
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The effects of physical distance between regular and sale prices on numerical difference perceptions
|
Coulter, K. S.; Norberg, P. A.
|
Taylor & Francis
|
2009
|
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