| 1 |
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Editorship of Harper W. Boyd Jr. (1975-1978)
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Lutz, R.J.
|
American Marketing Association]
|
2014
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| 2 |
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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
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Tavassoli, N.T.; Sorescu, A.; Chandy, R.
|
American Marketing Association]
|
2014
|
|
|
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| 3 |
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Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings
|
Homburg, C.; Prigge, J.-K.
|
American Marketing Association
|
2014
|
|
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|
| 4 |
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The Economic and Cognitive Costs of Annoying Display Advertisements
|
Goldstein, D.G.; Suri, S.; McAfee, R.P.; Ekstrand-Abueg, M.; Diaz, F.
|
American Marketing Association]
|
2014
|
|
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|
