| 1 |
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Elections, Ideation, and Scholarship
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Stewart, David W.
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American Marketing Association
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2016
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| 2 |
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Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation
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Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth
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American Marketing Association]
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2016
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| 3 |
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Expense Neglect in Forecasting Personal Finances
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Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; Zauberman, Gal
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American Marketing Association]
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2016
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| 4 |
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Exploring the Differences Between Conscious and Unconscious Goal Pursuit
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Laran, Juliano; Janiszewski, Chris; Salerno, Anthony
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American Marketing Association]
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2016
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| 5 |
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Exploring the Effects of ``What'' (Product) and ``Where'' (Website) Characteristics on Online Shopping Behavior
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Mallapragada, Girish; Chandukala, Sandeep R.; Liu, Qing
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American Marketing Association
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2016
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| 6 |
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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
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Meißner, Martin; Musalem, Andres; Huber, Joel
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American Marketing Association]
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2016
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| 7 |
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The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
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Chang, Woojung; Taylor, Steven A.
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American Marketing Association
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2016
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| 8 |
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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
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Rosario, Ana Babić; Sotgiu, Francesca; De Valck, Kristine; Bijmolt, Tammo H. A.
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American Marketing Association]
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2016
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| 9 |
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The Effect of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physical Activity
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Koenigstorfer, Joerg; Baumgartner, Hans
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American Marketing Association]
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2016
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| 10 |
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The Effect of Stress on Consumer Saving and Spending
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Durante, Kristina M.; Laran, Juliano
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American Marketing Association]
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2016
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| 11 |
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The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
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Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; Bijmolt, Tammo H. A.
|
American Marketing Association]
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2016
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