| 1 |
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Editorial: Marketing Science and Big Data
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Chintagunta, Pradeep; Hanssens, Dominique M.; Hauser, John R.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 2 |
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Editorial: The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
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Sudhir, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 3 |
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Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment
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Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 4 |
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Estimation of Beauty Contest Auctions
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Yoganarasimhan, Hema
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 5 |
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Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
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Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 6 |
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The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
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Ching, Andrew T.; Clark, Robert; Horstmann, Ignatius; Lim, Hyunwoo
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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