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Eat Green, Get Lean: Promoting Sustainability Reduces Consumption
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Farmer, Adam; Breazeale, Michael; Stevens, Jennifer L.; Waites, Stacie F.
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American Marketing Association
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2017
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| 2 |
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Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing Versus Reinforcement Is Contingent on Environmental Consciousness
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Garvey, Aaron M.; Bolton, Lisa E.
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American Marketing Association
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2017
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| 3 |
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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
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de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
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American Marketing Association
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2017
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| 4 |
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Efficient Design and Analysis for a Selective Choice Process
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Henderson, Ty; Liu, Qing
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American Marketing Association]
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2017
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| 5 |
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Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains
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Müller, Urs; Habel, Johannes; Stierl, Marcel
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American Marketing Association
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2017
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| 6 |
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Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight
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Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; Silver, Heidi J.
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American Marketing Association]
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2017
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| 7 |
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Extracting Summary Piles from Sorting Task Data
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Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne S.
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American Marketing Association]
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2017
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| 8 |
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The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies
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Purmehdi, Mostafa; Legoux, Renaud; Carrillat, François; Senecal, Sylvain
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American Marketing Association
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2017
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| 9 |
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The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence
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Sun, Monic; Trudel, Remi
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American Marketing Association]
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2017
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| 10 |
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The Effects of Advertised Quality Emphasis and Objective Quality on Sales
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Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; Antia, Kersi D.
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American Marketing Association
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2017
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| 11 |
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The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
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Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, Subramanian
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American Marketing Association
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2017
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