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유형		 서명 저자 발행처 원문제공시작년 수록
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301 저널기사 The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes 미리보기
Kocher, B.; Czellar, S.; Usunier, J.-C. Association for Consumer Research 2006
302 저널기사 The Effect of Playful Web Experiences on Brand Attitude Formation 미리보기
Mathwick, C. Association for Consumer Research 2005
303 저널기사 The Effect of Positioning of a Target Brand and a Competitive Brand(s) in an Advertisement on a Consumer's Judgment and on the Selection of the Target Brand 미리보기
Choi, J.; Duane, M. Association for Consumer Research 2013
304 저널기사 The Effect of Primed and Framed Reference Points on Product Attribute Importance 미리보기
Van Ittersum, K.; Pennings, J. M. E.; Wansink, B.; van Trijp, H. C. M. Association for Consumer Research 2005
305 저널기사 The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice 미리보기
van Ittersum, K.; Pennings, J.M.E. Association for Consumer Research 2008
306 저널기사 The Effect of Prior Relationships on Consumer Retaliation 미리보기
Gregoire, Y.; Fisher, R. J. Association for Consumer Research 2005
307 저널기사 The Effect of Promotion Framing on the Evaluation of Price Bundling 미리보기
Yeh, N.-C.; Bei, L.-T. Association for Consumer Research 2008
308 저널기사 The Effect of Regulatory Focus on the Anchoring Bias 미리보기
Zhao, S.; Zhou, R. Association for Consumer Research 2008
309 저널기사 The Effect of Regulatory Focus on the Influence of Injunctive and Descriptive Social Norms 미리보기
Melnyk, V.; van Herpen, E.; Fischer, A.R.H.; van Trijp, H.C.M. Association for Consumer Research 2013
310 저널기사 The Effect of Scarcity on Product Evaluation 미리보기
Lee, S.Y.; Mukherjee, A. Association for Consumer Research 2012
311 저널기사 The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options 미리보기
Kramer, T.; Yucel-Aybat, O.; Lau-Gesk, L. Association for Consumer Research 2012
312 저널기사 The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk 미리보기
Lin, Y.-C.; Chang, C.-C.A.; Lin, Y.-F. Association for Consumer Research 2012
313 저널기사 The Effect of Self-Construal on Impulsive Consumption 미리보기
Zhang, Y.; Shrum, L.J. Association for Consumer Research 2008
314 저널기사 The Effect of Social Threats on Consumer Materialism 미리보기
Levy, E. Association for Consumer Research 2013
315 저널기사 The Effect of Social Trust on Consumers' Memory of Ads 미리보기
Wang, A.; Bockenholt, U. Association for Consumer Research 2009
316 저널기사 The Effect of Social Trust on Consumers' Memory of Ads 미리보기
Wang, A.; Bockenholt, U. Association for Consumer Research 2009
317 저널기사 The Effect of Stochastic Processes in Lotto Game Purchase 미리보기
Mizerski, D. Association for Consumer Research 2000
318 저널기사 The Effect of Stress on Price Sensitivity and Comparison Shopping 미리보기
Anglin, L. K. ASSOCIATION FOR CONSUMER RESEARCH 1994
319 저널기사 The Effect of Stress on Price Sensitivity and Comparison Shopping 미리보기
Anglin, L. K.;Kathleen Stuenkel, J.;Lepisto, L. R. Association for Consumer Research 1993
320 저널기사 The Effect of Superstitious Beliefs on Consumer Judgments 미리보기
Kramer, T.; Block, L. Association for Consumer Research 2007
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