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1 저널기사 Eat Green, Get Lean: Promoting Sustainability Reduces Consumption 미리보기
Farmer, Adam; Breazeale, Michael; Stevens, Jennifer L.; Waites, Stacie F. American Marketing Association 2017
2 저널기사 Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing Versus Reinforcement Is Contingent on Environmental Consciousness 미리보기
Garvey, Aaron M.; Bolton, Lisa E. American Marketing Association 2017
3 저널기사 Editorship of Harper W. Boyd Jr. (1975-1978) 미리보기
Lutz, R.J. American Marketing Association] 2014
4 저널기사 EDLP, Hi-Lo, and Margin Arithmetic 미리보기
Hoch, S. J. AMERICAN MARKETING ASSOCIATION 1994
5 저널기사 Effects of goal-directed emotions on salesperson volitions, behavior, and performance: A 미리보기
Brown, Steven P American Marketing Association 1997
6 저널기사 Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment 미리보기
Hoban, Paul R.; Bucklin, Randolph E. American Marketing Association] 2015
7 저널기사 Effects of Liberalization on Incumbent Firms' Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment 미리보기
Ramani, Nandini; Srinivasan, Raji American Marketing Association 2019
8 저널기사 Effects of Perceived Scarcity on Financial Decision Making 미리보기
Cook, Laurel Aynne; Sadeghein, Raika American Marketing Association 2018
9 저널기사 Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition 미리보기
de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H. American Marketing Association 2017
10 저널기사 Efficient Design and Analysis for a Selective Choice Process 미리보기
Henderson, Ty; Liu, Qing American Marketing Association] 2017
11 저널기사 Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising 미리보기
Paulson, Courtney; Luo, Lan; James, Gareth M. American Marketing Association] 2018
12 저널기사 Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments 미리보기
Dagogo-Jack, Sokiente W.; Forehand, Mark R. American Marketing Association] 2018
13 저널기사 Elections, Ideation, and Scholarship 미리보기
Stewart, David W. American Marketing Association 2016
14 저널기사 Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments 미리보기
Widing, R. E. AMERICAN MARKETING ASSOCIATION 1993
15 저널기사 Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions 미리보기
Kotabe, M American Marketing Association 1980
16 저널기사 Emotional Ability Training and Mindful Eating 미리보기
Kidwell, B.; Hasford, J.; Hardesty, D.M. American Marketing Association] 2015
17 저널기사 Emotion-Induced Engagement in Internet Video Advertisements 미리보기
Teixeira, T.; Wedel, M.; Pieters, R. American Marketing Association] 2012
18 저널기사 Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry 미리보기
Vitorino, M.A. American Marketing Association] 2012
19 저널기사 Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less 미리보기
Tavassoli, N.T.; Sorescu, A.; Chandy, R. American Marketing Association] 2014
20 저널기사 Employees' Decision Making in the Face of Customers' Fuzzy Return Requests 미리보기
Wang, S.; Beatty, S.E.; Liu, J. American Marketing Association 2012
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