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41 저널기사 Evidence on the Effects of Mandatory Disclaimers in Advertising 미리보기
Green, K.C.; Armstrong, J.S. American Marketing Association 2013
42 저널기사 Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For 미리보기
Kumar, V. American Marketing Association 2015
43 저널기사 Evolving Patterns of Organizational Beliefs in the Formation of Strategy 미리보기
Frankwick, G. L. AMERICAN MARKETING ASSOCIATION 1994
44 저널기사 Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing 미리보기
Fader, P. S. AMERICAN MARKETING ASSOCIATION 1993
45 저널기사 Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains 미리보기
Müller, Urs; Habel, Johannes; Stierl, Marcel American Marketing Association 2017
46 저널기사 Exonerating Unethical Marketing Executive Behaviors: A Diagnostic Framework 미리보기
Mascarenhas, O. A. J. AMERICAN MARKETING ASSOCIATION 1995
47 저널기사 Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the Future 미리보기
Scott, Maura L.; Vallen, Beth American Marketing Association 2019
48 저널기사 Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment 미리보기
Teas, R. K. AMERICAN MARKETING ASSOCIATION 1994
49 저널기사 Expectations, Performance Evaluation, and Consumers' Perceptions of Quality 미리보기
Teas, R. K. AMERICAN MARKETING ASSOCIATION 1993
50 저널기사 Expense Neglect in Forecasting Personal Finances 미리보기
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; Zauberman, Gal American Marketing Association] 2016
51 저널기사 Explaining variations in the advertising & promotional costs/sales ratio: A reanalysis 미리보기
Balasubramanian, Siva K American Marketing Association 1997
52 저널기사 Explaining variations in the advertising & promotional costs/sales ratio: A rejoinder 미리보기
Ailawadi, Kusum American Marketing Association 1997
53 저널기사 Explaining variations in the advertising & promotional costs/sales ratio: A response, research 미리보기
Balasubramanian, Siva K American Marketing Association 1997
54 저널기사 Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China 미리보기
Huang, Yimin; Chu, Rongwei; Cheng, Junjun American Marketing Association 2019
55 저널기사 Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings 미리보기
Homburg, C.; Prigge, J.-K. American Marketing Association 2014
56 저널기사 Exploring the Differences Between Conscious and Unconscious Goal Pursuit 미리보기
Laran, Juliano; Janiszewski, Chris; Salerno, Anthony American Marketing Association] 2016
57 저널기사 Exploring the Effects of ``What'' (Product) and ``Where'' (Website) Characteristics on Online Shopping Behavior 미리보기
Mallapragada, Girish; Chandukala, Sandeep R.; Liu, Qing American Marketing Association 2016
58 저널기사 Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight 미리보기
Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; Silver, Heidi J. American Marketing Association] 2017
59 저널기사 Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption 미리보기
Toubia, Olivier; Iyengar, Garud; Bunnell, Renée; Lemaire, Alain American Marketing Association] 2019
60 저널기사 Extracting Summary Piles from Sorting Task Data 미리보기
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne S. American Marketing Association] 2017
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