| 1 |
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Eat Bitter Food and Give Birth to a Girl; Eat Sweet Things and Give Birth to a Cavalryman: Multicultural Health Care Issues for Consumer Behavior
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Kaufman-Scarborough, C.
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Association for Consumer Research
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2005
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| 2 |
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Ecological Information Receptivity of Hispanic and Anglo Americans
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Golden, L. L
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Association for Consumer Research
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1980
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| 3 |
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Ecological Information Receptivity of Hispanic and Anglo Americans
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Golden, L. L.
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ASSOCIATION FOR CONSUMER RESEARCH
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1996
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| 4 |
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Effective and Ineffective Drama Advertisements
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Wells, W. D.
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Association for Consumer Research
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1993
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| 5 |
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Effective and Ineffective Drama Advertisements
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Wells, W. D.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 6 |
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Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
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Petrova, P. K.; Cialdini, R. B.; Barrett, D. W.; Goldstein, N.; Maner, J.
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Association for Consumer Research
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2006
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| 7 |
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Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
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Petrova, P. K.; Cialdini, R. B.; Barrett, D. W.; Goldstein, N.; Maner, J.
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Association for Consumer Research
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2006
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| 8 |
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Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
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El Houssi, A. A.; Morel, K. P. N.; Hultink, E. J.
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Association for Consumer Research
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2005
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| 9 |
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Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
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Desai, K.K.; Keller, K.L.; Hoyer, W.D.
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Association for Consumer Research
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2008
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| 10 |
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Effect of Attribute Change on Preference Modification
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Jami, A.T.; Mishra, H.
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Association for Consumer Research
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2012
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| 11 |
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Effect of Cobranding on Consumer Product Evaluations
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Hillyer, C.;Tikoo, S.
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Association for Consumer Research
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1994
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| 12 |
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Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers
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Suri, R.;Monroe, K. B.
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Association for Consumer Research
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1994
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| 13 |
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Effect of Country-of-Targeting on Product Evaluations
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Gopinath, M.; Tam, L.; Glassman, M.
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Association for Consumer Research
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2008
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| 14 |
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Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge
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Oza, S.; Srivastava, J.
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Association for Consumer Research
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2008
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| 15 |
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Effect of Future Expected Decisions on Current Choices
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Khan, U.; Dhar, R.
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Association for Consumer Research
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2005
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| 16 |
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Effect of Goal Salience and Goal Conflict on Typicality: The Case of ``Health Food''
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El Dahr, H.; Fort, F.
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Association for Consumer Research
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2008
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| 17 |
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Effect of Mood on Information Processing Style and Consequent Purchasing Decisions
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Xia, K.-N.
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Association for Consumer Research
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2007
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| 18 |
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Effect of Novel Attributes On Product Evaluation: The Moderating Roles of Brand Equity of Involvement
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Shen, Y.-C.
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Association for Consumer Research
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2005
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| 19 |
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Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
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Kukar-Kinney, M.; Xia, L.; Monroe, K. B.
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Association for Consumer Research
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2005
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| 20 |
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Effect of Response Time on Perceptions of Bargaining Outcomes
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Srivastava, J.; Oza, S. S.
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Association for Consumer Research
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2006
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