| 261 |
|
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
|
Manchanda, R.; Suri, R.; Moore, K. B.
|
Association for Consumer Research
|
2001
|
|
|
|
| 262 |
|
The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits
|
Peretz, A.; Supphellen, M.
|
Association for Consumer Research
|
2008
|
|
|
|
| 263 |
|
The Effect of Co-Consumer Age and Service Context on Service-Related Attitudes
|
Thakor, M. V.; Saleh, K.
|
Association for Consumer Research
|
2001
|
|
|
|
| 264 |
|
The Effect of Color on Cognitive Resource Depletion
|
Pirouz, D.; Wang, L.
|
Association for Consumer Research
|
2013
|
|
|
|
| 265 |
|
The Effect of Communication Norms on Interpretations of Meaningless Information
|
Xu, A.J.; Wyer, R.S.
|
Association for Consumer Research
|
2008
|
|
|
|
| 266 |
|
The Effect of Conflicting Information and Natural Primes on Health Related Behaviors
|
Kahn, B.
|
Association for Consumer Research
|
2009
|
|
|
|
| 267 |
|
The Effect of Conflicting Information and Natural Primes on Health Related Behaviors
|
Kahn, B.
|
Association for Consumer Research
|
2009
|
|
|
|
| 268 |
|
The Effect of Construal Matching on Consumers' Evaluative Judgments
|
Wong, S.Y.N.; Kwong, J.Y.Y.
|
Association for Consumer Research
|
2012
|
|
|
|
| 269 |
|
The Effect of Creative Mindset on Consumer Information Processing
|
Yang, X.; Ringberg, T.; Mao, H.; Peracchio, L.
|
Association for Consumer Research
|
2009
|
|
|
|
| 270 |
|
The Effect of Creative Mindset on Consumer Information Processing
|
Yang, X.; Ringberg, T.; Mao, H.; Peracchio, L.
|
Association for Consumer Research
|
2009
|
|
|
|
| 271 |
|
The Effect of Cultural Orientation on Responses to Comparative Advertising
|
Yucel-Aybat, O.; Kramer, T.
|
Association for Consumer Research
|
2012
|
|
|
|
| 272 |
|
The Effect of Culture on Sequential Choice in Group Settings
|
Yoon, S.-O.; Suk, K.; Lee, S.M.; Park, E.
|
Association for Consumer Research
|
2009
|
|
|
|
| 273 |
|
The Effect of Culture on Sequential Choice in Group Settings
|
Yoon, S.-O.; Suk, K.; Lee, S.M.; Park, E.
|
Association for Consumer Research
|
2009
|
|
|
|
| 274 |
|
The Effect of Depleted Resources and Weak Preferences on Consumer Choice
|
Amir, O.; Pocheptsova, A.; Dhar, R.; Baumeister, R.
|
Association for Consumer Research
|
2005
|
|
|
|
| 275 |
|
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions
|
Espinoza, F.; Hamilton, R.
|
Association for Consumer Research
|
2007
|
|
|
|
| 276 |
|
The Effect of Document Language Quality on Consumer Perceptions
|
Pedraz-Delhaes, A.; Aljukhadar, M.; Senecal, S.
|
Association for Consumer Research
|
2009
|
|
|
|
| 277 |
|
The Effect of Document Language Quality on Consumer Perceptions
|
Pedraz-Delhaes, A.; Aljukhadar, M.; Senecal, S.
|
Association for Consumer Research
|
2009
|
|
|
|
| 278 |
|
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
|
Chuang, S.-C.; Cheng, Y.-H.; Huang, C.-C.; Li, H.-C.
|
Association for Consumer Research
|
2012
|
|
|
|
| 279 |
|
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
|
Goode, M.R.; Dahl, D.W.; Moreau, C.P.
|
Association for Consumer Research
|
2009
|
|
|
|
| 280 |
|
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
|
Goode, M.R.; Dahl, D.W.; Moreau, C.P.
|
Association for Consumer Research
|
2009
|
|
|
|