| 361 |
|
The Effects of Implicit Color Preference and Implicit Racial Preference on Implicit Attitude towards the Ad
|
Kareklas, I.; Coulter, R.
|
Association for Consumer Research
|
2009
|
|
|
|
| 362 |
|
The Effects of Incidental Cues on Goals and Motivation
|
Lee, L.
|
Association for Consumer Research
|
2012
|
|
|
|
| 363 |
|
The Effects of Information Processing Mode on Consumers' Reactions to Comparative Advertising
|
Thompson, D. V.; Hamilton, R. W.
|
Association for Consumer Research
|
2005
|
|
|
|
| 364 |
|
The Effects of Intimacy on Consumer-Brand Relationships
|
Guese, K.; Haelg, K.G.
|
Association for Consumer Research
|
2009
|
|
|
|
| 365 |
|
The Effects of Intimacy on Consumer-Brand Relationships
|
Guese, K.; Haelg, K.G.
|
Association for Consumer Research
|
2009
|
|
|
|
| 366 |
|
The Effects of Labeling on Prosocial Behavior
|
Rogers, Z.F.; Mathur, P.
|
Association for Consumer Research
|
2013
|
|
|
|
| 367 |
|
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
|
Heath, T.; McCarthy, M. S.; Chatterjee, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 368 |
|
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
|
Heath, T.; McCarthy, M. S.; Chatterjee, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 369 |
|
The Effects of Mastery on Subjective Utility
|
Scopelliti, I.; Loewenstein, G.
|
Association for Consumer Research
|
2013
|
|
|
|
| 370 |
|
The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation
|
Lu, F.-C.; Nayakankuppam, D.
|
Association for Consumer Research
|
2013
|
|
|
|
| 371 |
|
The Effects of Mixed Bundling on Consumers' Inferences and Choices
|
Hamilton, R. W.; Koukova, N. T.
|
Association for Consumer Research
|
2006
|
|
|
|
| 372 |
|
The Effects of Mixed Bundling on Consumers' Inferences and Choices
|
Hamilton, R. W.; Koukova, N. T.
|
Association for Consumer Research
|
2006
|
|
|
|
| 373 |
|
The Effects of Mortality Salience on Consumption
|
Herzenstein, M.
|
Association for Consumer Research
|
2007
|
|
|
|
| 374 |
|
The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition
|
Morris, J. D.;Boone, M. A.
|
Association for Consumer Research
|
1997
|
|
|
|
| 375 |
|
The Effects of Negative Feelings Caused by Forced Exposure to Banner Ads on Advertising Responses
|
Jeon, J.O.; Park, H.-H.; Lee, J.-H.; Kim, Y.-H.; Han, H.-Y.
|
Association for Consumer Research
|
2009
|
|
|
|
| 376 |
|
The Effects of Negative Feelings Caused by Forced Exposure to Banner Ads on Advertising Responses
|
Jeon, J.O.; Park, H.-H.; Lee, J.-H.; Kim, Y.-H.; Han, H.-Y.
|
Association for Consumer Research
|
2009
|
|
|
|
| 377 |
|
The Effects of Negative Information in the Political and Marketing Arenas: Exceptions to the Negativity Effect
|
Ahluwalia, R.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1997
|
|
|
|
| 378 |
|
The Effects of Nine-ending Prices and the Need for Cognition in Price Cognition
|
Chuang, S.-C.; Kung, C.-Y.; Cheng, Y.-H.; Yu, S.-L.
|
Association for Consumer Research
|
2009
|
|
|
|
| 379 |
|
The Effects of Nine-ending Prices and the Need for Cognition in Price Cognition
|
Chuang, S.-C.; Kung, C.-Y.; Cheng, Y.-H.; Yu, S.-L.
|
Association for Consumer Research
|
2009
|
|
|
|
| 380 |
|
The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty
|
Thompson, D.; Hamilton, R.; Petrova, P.
|
Association for Consumer Research
|
2008
|
|
|
|